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Internet world2
1.
How can I
use LinkedIn to promote brand awareness? Danny Bermant @theidm @brainstormdsgn #LiBrands
2.
LinkedIn is 277%
more successful than Facebook or Twitter at generating leads
3.
LinkedIn profile should
include professional headshot. Subheading should explain how you add value
4.
Your profile can
include multiple positions
5.
Personalise your recommendation
requests
6.
Avoid connecting to
people you don’t know
7.
Enhancements to your
LinkedIn profile (1)
8.
Enhancements to your
LinkedIn profile (2)
9.
Enhancements to your
LinkedIn profile (3)
10.
You can also
create status updates for your company page
11.
List your products
and services on your company page
12.
LinkedIn discussions are
a great way to engage with other users (and share your blog posts)!
13.
By managing your
own LinkedIn group, you have another avenue to promote your business to your connections
14.
Open vs Closed
LinkedIn groups. Choose carefully
15.
HP used LinkedIn
to improve brand perception
16.
You can view
this case study online http://bit.ly/GSvQ7C
17.
A coherent social
media strategy will ensure that all your channels are working in harmony…
18.
Ensure you have
social media guidelines for your staff
19.
Any questions? Post your
questions using the #LiBrands hashtag and I will reply following this morning’s presentation
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