Donnie will describe the evolving state of DX, based on his experience as an industry analyst in his past 3 roles and an open-source developer for 13+ years. He'll present quantitative data on the value and influence of developers. Donnie will also highlight key trends and emerging populations and illustrate how to target them. Finally, he'll include tangible examples from both large and small companies across a broad spectrum of categories to show how they cope with the dynamic state of DX.