1. The document discusses product feeds and what has been learned from indexing 500 million products. It provides insights into common attributes found in product titles, descriptions, identifiers, and frequency of price changes. 2. On average, product titles are 8 words long and 53% include brand terms, while descriptions average 90 words. Two-thirds of products include a GTIN barcode as an identifier. 3. The UK sees the most frequent price changes globally, with the average time between changes being every 6 days. Many product feeds are missing opportunities to provide additional details like shipping costs, dimensions, and category information.

1. Thomas J. Vosper
PRICESEARCHER.COM
Product Feeds for Beginners
& What we learnt from indexing 500m products
@pricesearcher
@thomasvosper

2. @pricesearcher
Tonight
Who are Pricesearcher?
What is a product feed?
What have we learnt from our data?

3. @pricesearcher
BACKGROUND
4 Years ago we started to index any
price we could find on the internet

4. @pricesearcher
One trusted place
Where you can check the price of anything
from everywhere

5. @pricesearcher

6. SOURCES OF DATA
Everything Publically Available....
Direct Retailers………………………..
Price Comparison…………………….
Marketplaces……………………………
Vouchers / Deals……………………….
Plugins ……………………………………..
Agency / Feed Solution Providers…….
@pricesearcher

7. What are Product Feeds? Why do I need one?
@pricesearcher
To sell your products online.
• Search engine Ad networks (Google, Bing)
• Price comparison websites (Connexity, Kelkoo)
• Affiliate networks (Awin, Webgains, Linkshare)
• Marketplaces (Amazon, eBay, Fruugo, Newegg)
• Social networks (Facebook, Instagram)

8. Is it easy to implement?
@pricesearcher
• Follow a set structure (Amazon flat files, Google Shopping)
• Pre-set platforms (Magento/Shopify/Woo plugin)
• 3rd party solution providers (Channel Advisor, Linnworks, Feed Optimise)

9. What do we recommend?
@pricesearcher

10. Direct Product Feeds at scale
@pricesearcher
0
100
200
300
400
500
600
PRODUCT COUNT

11. @pricesearcher
What have we learnt from indexing 500m
products?

12. @pricesearcher
DATA SAMPLE
We’ll be looking at the UK data specifically
with a focus on August 2017

13. TOP
10
@pricesearcher
Data Insights
from 500m
E-Commerce Products

14. 48
@pricesearcher
Average
Product Title
Length
Characters + Spaces
1.
(8 Words)

15. @pricesearcher

16. 2.
@pricesearcher
53%Brand Terms
Included in
Product Titles

17. 3.
@pricesearcher
522Average
Product Description
Length
Characters + Spaces
(90 Words)

18. @pricesearcher

19. 4.
@pricesearcher
44.9%
Shipping costs
Included
as an additional field
inc £0.00

20. 5.
@pricesearcher
66.9%
GTIN Barcodes
Present as a
Unique Identifier
12-13 Digits, EAN, UPC

21. 6.
@pricesearcher
7.9%
Category level
information is
NOT provided

22. 7.
@pricesearcher
40.2%
Dimensions
Size, Colour, etc
NOT provided

23. @pricesearcher
FEEDS BROKEN
DOWN

24. 8. Methods of sharing Product Feeds
@pricesearcher

25. 9. Product Feed File Formats
@pricesearcher

26. 10.
@pricesearcher
Price Change
Frequency

27. Since December 2017 we’ve recorded
@pricesearcher
4 Billion
Price Changes Globally

28. AUGUST PRICE CHANGES
@pricesearcher

29. @pricesearcher
The country with the
most price changes?

30. @pricesearcher
1Every 6 Days
The UK has the most price
changes globally

31. @pricesearcher
14d
8d8d
6d

32. @pricesearcher
What is your
Product Feed Strategy
Conclusion:
Lots of missed opportunities in the feeds

33. @pricesearcher
What we’re doing next:
Indexing
• Continue the next phase of indexing - 1 Billion Prices
Launch
• Out of Beta - Q2
Share
• Work with partners to develop better product feeds
• Looking to support more ecommerce sites to appear in our search results

34. thomas@pricesearcher.com
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Credits : PS Team, Brighton SEO, Ben Morgan, Tom Burrows, Raja Akhtar, Paul Lovell
www.pricesearcher.com/research