Raising funds with Pinterest.

1. Pontypool
Sunday, 7th March
2:30 – 4:00
Prabhat Shah
@Day2Dayebay

2. Pinterest for Charities

3. "I was always collecting images on the web
in folders on the desktop of my computer,
but it wasn’t a very good system for
remembering where things came from or
who made them.
We wanted to create a place where you can
go to upload or collect things on the web
and simply organize it the way you want
to.”
Evan Sharp, Pinterest Co-Founder and Designer
How did it start ?

4. Stat
There are more than 200,000 active Pinterest users
in the UK.
• 29% of UK users are in the highest income bracket.
• According to Experian, in the UK Pinterest saw a
786% increase in traffic last year from 901,761
visits in September 2011 to 7,985,316 in September
2012.
• Pinterest is retaining and engaging users as much as 2-3
times as efficiently as Twitter was at a similar time in its
history.
• The average Pinterest user spends 98 minutes per
month on the site.

5. Audience Interest

7. Case Study
Raising awareness of child poverty by
encouraging users to pin things we would
usually take for granted – such as food
and shelter – alongside the luxury brands
normally associated with the site. This is
also one of the first times Pinterest has
been used to generate donations to a
charity.

8. Search by
-Pins
-Boards
-Users
Finding things of your interest

10. Search
-Categories
-Gifts
-Videos

11. You can Follow & Comment

12. Adding Pins
-Add pin (with URL)
-Upload pin from your PC
-Create a Board
How to Add Pins ?

13. All the pictures are
linked with website
What people are pinning?

17. You can Pin Videos too !

18. Use as Collaborative Tool

19. Pinterest Ideas

20. Involve supporters and show
success
The Humane Society of New York have
Boards of all their animals that need
homes, success stories of those animals
that have been adopted and happy
pictures of adopters with their new
adoptees.

22. Tie facts to images
• UNICEF raises awareness and educates
users about children’s rights and where
they are being violated by posting
information associated with each photo
within the tag box, as on their Board
called UNICEF children.

25. Go beyond your own
messages.
Amnesty International USA are spreading
the message of human rights with Boards
promoting Fair Trade items, a Human
Rights Reading List and Inspiring Quotes
and People.

28. Show gratitude
• WWF UK has created a Board called We
Love - Our Supporters! that displays all
the wonderful images by children who
support their cause - a great way to
showcase support in action. Similarly,
Child’s i have created three Boards
(Giving Love, Giving Time, and Giving
Money) to reinforce their campaign
message with images of supporters who
have been giving.

32. Promotions and competitions
1. Ask users to create a Board around a subject
or theme.
2. Ask users to vote on their favourite
competition entry by liking or re-pinning it .
3. Ask users to pin their entry to a Competition
Board you have created and draw from the
winner from pinned entries.

33. Introduction to Social Networking
8 Weeks Evening Course
Qualification – Agored Cymru
Torfaen Adult Community Learning
Register your interest
01633 647700
Croesyceiliog Community Education
Prabhat Shah
@Day2Dayebay