These slides will show you how you can stop keywords that is costing you money but not giving you conversion.

1. Go into Campaigns > Select Ad Groups

2. Go Onto Dimensions Tab on your Right to
see list of keywords through which your
Product Listing Ads were found
Select the Long Term
Period
Your
Keywords
will be
here

3. Click on Cost. This will sort your List by
Cost starting from highest along with
Conversion on your Right.
Your
Keywords
will be
here

4. Find Non Performing Keywords.
e.g. Keyword 3 cost £4.26 with no
Conversion
Your
Keywords
will be
here

5. Go to Keywords Tab on your Left & you will
see “Negative Keywords”

6. Click Add > Fill in Non-
performing keywords in
the box

7. Click Add > Fill in Non-
performing keywords in
the box