This document discusses selling an "FBA business", which refers to a third-party seller's Amazon business. It addresses what an FBA business is worth, who the potential buyers are, and lessons learned from failed deals. The potential buyers are described as corporate dropouts, investors, strategics looking to consolidate, and other consolidators. Examples are given of deals that failed due to issues like being too greedy, lacking proper accounting, having a negative sales trend, or engaging in black hat tactics. An ideal FBA business to sell is described as having 30% diversified product lines, 25% margins, 20% yearly growth over 4 years, an absent owner, and premium brands.