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Intersection of Social Media & Fundraising - NC State
1. Intersection of Social Media and Fundraising Presented by Dawn A Crawford Social Media & Communications Consultant @SocMediaRckStr http://farm3.static.flickr.com/2141/2376995789_6f7d7448e5_o.jpg
37. Video Can Help Boost Donations in End-Of-The-Year Fundraising - http://www.bethkanter.org/hoffman-vide/
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41. Project Overview Purpose: • Year-end fundraising campaign for the Autism Science Foundation • Get small/medium donors who have some autism familiarity to donate Distribution: Social media, website and email Timeline: • Material development: November 12 – November 30 • Campaign: December 1 – December 31 http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
42. Set Realistic Goals Contribute to achieving the ASF's year-end fundraising goal Of $15,000 Contribute to an 15% increase in ASF's Twitter and Facebook followership for the month Receive 2,000 views on the video Place 5 posts on blogs Place 1 media story
43. Campaign Elements Landscape Analysis Campaign Logo Development Video Website/Blog Email Flight Social Media Engagement Blogger Outreach Media Outreach Thank You Notes
44. Website – Recipe4Hope.org 1,016 visits (758 absolute unique visits) 74.41% new visits 63 sources and mediums drove traffic to the site Nearly 25% of all traffic came from Facebook - After that was Twitter (6%) and the Discover Magazine Blog Bad Astronomy (5%)
45. One of the best engagement tools of the campaign Highlights included cookie photos and December 15 Status Update Contest 13% “Like” increase for the month 1,585% increase in Post Views in comparison to Nov 2010 16% increase in Post Feedback in comparison to Nov 2010
46. 5% overall increase in Twitter followers Frequency – 101 tweets Reach – 4,540 followers Impressions – 219,318 followers 175 clicks on links in tweets Biggest lull around Christmas
47. Media & Bloggers 2 media stories including USA Today “How to make your impact this holiday season” 15 Placed Blog Posts and got 2 “Ripples”
48. Call2Action Widget Donation widget that could be embedded in blogs or websites • 32,593 Hits • 15,756 Unique Views
50. Philanthroper.com – called the “Groupon” for nonprofits because it highlights one nonprofit a day to raise awareness and funds $1 at a time $307 donations + some larger donations through ASF website 6 national blog posts 31 tweets with amazing reach
57. Biz Card + Magic = Presentation + Reading List Dawn Crawford Principal Communicator bcdcideas.com dawnacrawford@gmail.com 720-231-1930 @SocMediaRckStr