The talk that I gave at Opentech in London in May 2011.

1. Watching The Press

2. The Press Lies to You

3. The Press Lies to You

4. Sometimes For Political Reasons

5. Sometimes Just Because They're Crap

6. Some Examples

8. “ Downton downsized... by two hours because American TV executives fear its intricate plot will baffle U.S. Viewers” - Daily Mail

9. “ Eight-hour ITV series slashed to six for the States”

10. “ On ITV, the series, [...] ran with advertisements, while PBS - the Public Broadcasting Service - is free of commercials.”

11. “ On ITV, the series, [...] ran with advertisements , while PBS - the Public Broadcasting Service - is free of commercials .”

12. ITV: 15 mins of ads/hour PBS: No ads

13. ITV: 8 hours (includes 2 hours of ads) PBS: 6 hours (no major cuts)

14. Simple maths

16. “ SALT shakers are being removed from fish and chip shops in a nanny state ruling on what we can eat.” “ The petty diktat is supposed to be part of a healthy living drive to lower salt consumption which has been linked to high blood pressure.”

17. “ Cash-strapped Lib Dem-run Stockport Council, facing cuts of £50million over four years, wants fish and chip shops, cafes and Indian restaurants to hide salt shakers behind the counters.” “ As part of its campaign, customers who notice no salt on the counter or table will have to ask for it.”

18. “ Cash-strapped Lib Dem-run Stockport Council , facing cuts of £50million over four years, wants fish and chip shops, cafes and Indian restaurants to hide salt shakers behind the counters .” “ As part of its campaign , customers who notice no salt on the counter or table will have to ask for it.”

19. Not national Not a diktat Not a ban

20. Winterval

21. War on Christmas

22. Birmingham City Council 1997/1998 Winter festival Included Christmas http://www.thedisinformed.co.uk/2010/12/12/the-winterval-myth/

23. Science

24. Tabloid journalist + Science = Disaster

25. MMR

26. “ controversial vaccine”

27. Uncritical reporting of unscientific nonsense

28. “ Ask the doctor: Will natural remedies shift gallstones?”

29. “ Scientists say homeopathy is undiluted hogwash. But it CAN work - and that's all that matters”

30. “ The dance boss who hasn't seen a GP for 42 years... thanks to natural remedies and a pair of infrared pants”

33. This is not new

34. So what is new?

35. The Internet

36. 1. New audiences

37. Who would pay for a tabloid?

38. But when it's free on the web site

39. See any Daily Mail comment discussion

40. 2. Fact checking

41. 2. Fact checking (Not by them, of course – by us)

42. “ Google threatens to destroy not only pop sensation Adele, but Britain's film and music industries. So why is No.10 in thrall to this parasitic monster?”

43. “ The company wants to plunder intellectual property —songs by Adele and other British singers — so that it can disseminate it free to anyone who logs on to Google anywhere in the world.”

44. “ One only has to switch on the computer, call up the Google search engine and type in the name of a star like Adele...”

45. “ Nine out of the first ten websites which pop up on Google’s search engine are run by pirates”

47. 3. Sharing

48. “ a heavily orchestrated internet campaign” -- Jan Moir, Oct 2009

49. Some interesting projects

50. churnalism

54. istyosty

55. Caches web site content

56. Share links without sharing click revenue

57. PCC Campaign

58. 1: Equal prominence for retractions, corrections & apologies

59. 2: Retain URL for retractions, corrections & apologies

60. 3: Code should cover headlines

61. 4: Sources to be credited

62. 5: Longer consultation for more fundemental discussions

63. “ Thank you for your suggestions”

64. “ We don't want to do that”

65. Press Watching Blogs

66. The Sun – Tabloid Lies the-sun-lies.blogspot.com @the_sun_lies

67. Mail Watch mailwatch.co.uk @mailwatch

68. Express Watch expresswatch.co.uk @expresswatch

69. Five Chinese Crackers fivechinesecrackers.com @5ChinCrack Enemies of Reason enemiesofreason.co.uk @stebax

70. Tabloid Watch tabloid-watch.blogspot.com @tabloidwatch The Daily Quail dailyquail.org @dailyquail

71. Angry Mob butireaditinthepaper.co.uk @uponnothing Nadia Knows nadiaknows.blogspot.com @NadiaSaint

72. What can I do to help?

73. Follow our 3-step programme

74. 1. Read tabloids

75. Google Reader is your friend

76. 2. Check facts

77. It's really not hard

78. 3. Share your findings

79. Blog Twitter Facebook

80. (In the real world too)

81. Tell us

82. Spread the message

83. The Press Lies to You

84. Dave Cross @davorg dave.org.uk