2. Shortage of refining capacity within the US
Strict environmental regulations
Growing Oil Demand
Responsible to help recompense for
environmental damages
Alternative energy threat
Fluctuating oil prices
3. Focused on growing its upstream E&P segment
to reap the profits of high price oil
Large presence in specific geographic areas
with proven trends
15 years of experience with ethanol blending
Estimated overall company production will
grow at a 5%-7% compound annual growth
rate from 2010 – 2016.
4. Create a campaign through YouTube and social
media sites to have consumers send in funny
road trip videos while stopping at a Marathon
Gas Station.
These videos will be posted to the Marathon
Oil website and the winner with the most
creative video receives a $5,000 gas card.
Target Market – Men and Women 16 and
up that have their drivers license
5. SEO/SEM – Google AdWords – cheap gas,
cheap gas prices, cheap gas price and oil prices
Due to the amount of competing oil companies,
keywords will help brand Marathon Oil
Facebook, Twitter, Linkedin
Keep up with the technologically savvy world and
provide knowledge through communication
6. Google+ - Provides circles for Owners, Managers,
Employees and satisfied customers,
-Video Chats
Mobile Apps – give consumers directions as well
as have games and gas prices
7. Create awareness
of Marathon Oil
all over the
world.
Gain Recognition
through videos
Create
communication
all over the web
8. Current Sales – 15.28 B
Sales Growth – +18.70%
Goal – 20.67B
9. Google + FREE
Google AdWords Fees
Facebook FREE
Twitter FREE
YouTube FREE
$5,000 Gas Card – Campaign
Maintenance of Marathon Oil Website Fees