1. Google+ www.plus.google.com
Overview
“Google Plus” is simply Google’s attempt to compete with Facebook and Twitter on a social media
platform. The layout of it is eerily similar to Facebook. The homepage consists of a “stream” of
information from the people you are following. There are three main features that seem to make up the
basics of Google+. The “circles” element allows you to create small groups that you can share specific
information with. The “photos” tab is quite interactive. It shows photos from any and all of your
followers that you choose. It also allows you to edit photos similar toInstagram. Perhaps the most
popular element of Google+ is the “hangout” feature. This allows you to group chat with many people
simultaneously, as long as you are included in a “circle” of the person who started the hangout session.
Stats/Usage
Google Plus is right around 100 million users (Feb 2012)
It is projected Google+ will hit 400 million users by year’s end
Tips
Make sure to set up “Circles” when beginning Google Plus. This is what allows you to create separate
groups, and this feature is what ultimately separates Google+ from Facebook. It allows you to share
information with the people you want and in turn gives more privacy to the user.
It is important to be engaging, just as in other social networks.
“+1” button is similar to a “Like” but it is more of a recommendation. If you think something is cool,
then “+1” it to recommend it to your friends and family.
Organizations
Google+ has a separate tab dedicated to showing nonprofit organizations they want them to utilize their
tools. After doing some simple searches, there are tons of organizations on Google+. Similar to
Facebook, they are allowed to post articles, videos, or links to promote their cause. They are attempting
to incorporate Universities into the “Pages” feature.
Additional Resources
“Beginners Guide to Google Plus” by tinkernut.com – YouTube
“5 Reasons Why Google Plus Sucks” by Dan Crilly
“Google Plus as a Professional Communication Tool” by Shay Shaked
Infographic – technobombs.com – “Facebook vs. Google+”
For additional comments, criticisms or revisions:
Davis Pearce
Davis.pearce@gmail.com
@davisharold on Twitter
Davispearce.wordpress.com