2. • Fashion photography is a genre of photography devoted to displaying clothing and
other fashion item
• Fashion photography is mostly used for advertisements or fashion magazines such
as vogue, vanity fair, or elle

3. When Done Successfully
• it embodies the whole fashion atmosphere of the moment and portraits
the mood of the time in the best way.
• Production is not easy. It consist of a whole team working behind the
scene you also need locations, models, transport, lightning ect.

4. • Pursuing a career in fashion photography will give you a chance to
work with the finest models and celebrities in the fashion industry.
• You can also receive great publicity by posting your work in
magazines, and other types of fashion journals.
• fashion photographer professionals take pictures of models, which
will be used for web sites, magazines, print ads, and fashion houses.
• They are also tasked to conceptualize photo shoots that will
highlight the clothing, accessories, and apparels worn by the
models. (promotional photo’s)
• The generated photographs will then be used in a variety of digital
and print media. Most of these pictures will be integrated in
catalogs, magazines, and advertisements.

5. • In order to become a fashion photographer you do not need any
degree or formal training. If you have an aptitude and an interest in
photography, then you can try your hand at this profession.
• The most important thing to have to break into the world of fashion
photography is to work on building your portfolio.
• An impressive portfolio is all you need in order to get a good job.
• You can be freelance or work for someone (an agent). They get paid
by the company or agency they work for.
• Some big name fashion photographers
• Donald McPherson
• Nigel Barker- also worked as a judge on ANTM
• Bruce Webe- Known for black and white photo’s, also had a long
association with Abercrombie & Fitch
• Rankin

6. Some Big Name Photographers
• Some big name fashion photographers
• Donald McPherson-known as one of the most famous fashion photographers in Europe.
• http://www.donaldmcphersonstudio.com/<< his website
• Nigel Barker- also worked as a judge on ANTM
• Bruce Webe- Known for black and white photo’s, also had a long association with
Abercrombie &Fitch
• Rankin- taken photo’s of a variety of famous people

7. • Some photographers work differently. Rankin for example makes his models feel as comfortable as
possible before the shoot to get a more natural look. Rankin claims he doesn't have a specific Style and
just uses what works best.
• Rankin has shot everyone from royalty to refugees.
• his powerful images are part of contemporary iconography, and mix a cross section of his own personal
interests with commercial campaigns, from Nike to Women’s Aid.
• His work is regularly exhibited in galleries around the world
• A number of books of Rankin’s work have been published, including a retrospective of his work, Visually
Hungry, a collection of his most recognizable portraits Celebration, a book of Rankin’s images of his model
wife TuuliTuulitastic, Alex Box, a collaboration with the avant-garde make-up artist and a book to
accompany the BBC documentary, RANKINJOZI.
• Rankin has co-directed music videos, commercials and feature films with Chris Cottam.
• Rankin also has a website which you can see his books on and pictures that his taken.
He Treats Celebrities the same as everyone
else
Some of
Rakin’s
pictures
for
Magazine
Covers