A brief over view of some of the social media tools and why we should be thinking about ways to use them

1. Presented by
David Vane

2. What do you want to achieve –
Use Social Media Marketing for
 Networking – Facebook, Myspace, Linked in, Ning
 Link building – Digg, Del.icio.us, Reddit, Propellor
 Video sharing – Google, Yahoo, Ning,
 And don’t forget Blogs, SEO, ppc etc

3. Some do’s and don’ts
 Use your own content
 It is not sales pitch
 Talk to friends and use your photo
 You are the brand
 Build gradually
 Plan your information [worksheet]

4. Content Planner
 Aim:  Networking or Bookmarking
 Keywords  Which sites?
 Keyphrases  ID and passwords
 Target audience
 Brand
 Short description  Traditional –
 PR?
 Contact details
 Press release?
 Web site?
 Other???

5. wordle.net

6. Networking sites
 Twitter-search for people in your niche
 Ning- find groups to join according to your interests and
contribute
 My space- more for young people?
 Facebook-find business section and put up a page for
both
 Linked in- focuses on content not you -bookmarks to
increase traffic.
 Stumbleupon - thumbs up or down social link building
 Ecademy – one of the longest running networking sites
 Tip: use a separate login

7. • use search.twitter.com to find people
• follow them
• join conversations and contribute
• find Ning community sites and join them
• contribute to forums
• create your own if there isn’t one for your topic
• find groups related to your niche and contribute
• create your own group
• invite friends to connect with you
• comment on ‘walls’, give testimonials ,
• find groups related to your own niche and contribute
• create your own group
• add friends and comment on groups

13. Link building sites
Bookmarking
• add URLs or web content that would like to save
• tag them so others can find them
• speeds up searching if you get the right group
Social Voting
• submit links to stories
• users vote the submissions up or down
Content publishing
• blogs
•add your articles
• link to your web site with an article or author bio
don’t forget wikis ... Flickr.com .... Youtube ...

14. Other ideas
 www.socialmarker.com
 www.Sharethis.com
 www.tinyurl.com
 http://tonytreacy.co.uk/

15. Other Twitter ideas
 popurls.com
 www.quantcast.com
 mrtweet.com
 www.twitscoop.com
 www.twellow.com
 www.tweetlater.com
 www.tweetdeck.com
 twitterfon.com

16. Lots of help online...

17. Summary
 Plan your campaign –
 what are you going to say?
 who is your audience?
 what is your brand?
 network or link building?
 choose who to follow and who follows you
 make it interesting
 ask questions to engage your followers
 grow it gradually
 allow plenty of time!!!

18. What next?
 Attend a webinar (online )
 Join others and learn from their experiences
 Attend a half day workshop
 To look at some of the components that we have looked at in
this introductory workshop
 Attend a whole day course
 To develop your initial ideas and put together a SMM strategy
using tools to suit your business needs
 Get going !
www.247marketonline.com/workshops

19. http://twitter.com/davidvane
www.facebook.com/davidvane247
www.linkedin.com/in/davidvane
seictforum.ning.com/
www.ecademy.com/user/DavidVane