This document discusses social media and provides tips for using it effectively. It begins with several quotes about social media and its role in interaction and communication. It then asks why users should care about social media and lists several popular social media platforms. The document goes on to provide advice on how to use social media successfully, such as being visual, exploring platforms, knowing your audience, being personal, sharing interesting content, and following data and engagement. It emphasizes the importance of mobile and second screens for the future of social media.