Twitter and the Social Job Search

Twitter and the
Social Job Search
© APRIL 2015
DAVID SWINNEY
BUSINESS DEVELOPMENT MANAGER
EGOWALL LLC

Who Am I?
David Swinney
Kentuckian by birth; Texan by choice
University of Louisville J.B. Speed School of Engineering
School (Computer Science)
Business Development Manager for Egowall LLC
Formerly employed at Texas Instruments
Twitter user since September 28, 2007

What is Twitter?
An online social networking service that enables users to
send and read short 140-character messages called
"tweets.”
Registered users can read and post tweets, but
unregistered users can only read them.
Users access Twitter through the website interface, SMS, or
mobile device app.
Twitter Inc. is based in San Francisco and has more than 25
offices around the world.

A Brief History of
Twitter (2006 – 2015)

The Beginning (March 2006)
Co-founder Jack Dorsey’s original pen-on-paper sketch:
The first tweet was sent on March 21:

The Tipping Point
(March 2007)
During South by Southwest Interactive (SXSWi), Twitter usage
increased from 20,000 tweets per day to 60,000.
Twitter placed two 60-inch plasma screens in the conference
hallways, exclusively streaming Twitter messages.
Hundreds of conference-goers kept tabs on each other via
constant twitters.
Panelists and speakers mentioned the service, and the bloggers
in attendance touted it, increasing demand away from the
conference.
Twitter won the 2007 SXSW Web Award.
By the end of 2007, Twitter users were generating 400,000 tweets per quarter.

Breaking the News (2009)
January 15, 2009
US Airways Flight 1549 crashes into the
Hudson River a few minutes after takeoff.
This first picture of the plane in the water
was posted to Twitter by Janis Krums, who
was on a ferry going to rescue the
passengers.
Twitter broke the news before the
traditional media.
It would not be the last time this would
happen.
By early 2009, Twitter users were generating 50 million tweets per DAY.

Getting Political (2012)
President Obama and his
staff embraced social media
– and the voters who use it –
during the 2012 reelection
campaign.
This was for a time the most
retweeted tweet in the
history of Twitter.
It was ultimately surpassed
by Ellen’s Academy Awards
selfie.
By mid-2012, Twitter users were generating 340 million tweets per day.

Going Public (2013)
On September 12, 2013,
Twitter announces its IPO
filing.
The IPO price set at $26.
Twitter went public on
November 7, 2013; the
closing price that day was
$44.90.
The closing price on April
16, 2015 was $52.03.
By late 2013, Twitter users were generating 400 million tweets per day.

Going Mainstream (2015)
As of December 2014, Twitter has more than 500 million users.

Twitter
Concepts
IT’S ALL ABOUT THE CONVERSATION

Twitter Terminology
@username is a public message to or about an
individual
When you post something, it’s a tweet.
To follow someone is to subscribe to their
tweets.
When you repost something from another user,
it’s a retweet (RT).

Twitter Terminology
A direct message (DM) is a private message between
Twitter users.
Trending topics are topics being discussed by many
users at a given time.
You can favorite a tweet by clicking on the star; this is
a great way to recognize someone for sharing your
content.
Explore – see who is on Twitter and what people are
tweeting
Engage – Follow these guidelines and become an
active user

Before You Start
Listen first
Decide how you want to engage
No account is required to search at
search.twitter.com
Search for your company, professional
interest(s), and a few key topics in your field
Filter geographically to increase relevancy

Twitter Searches
http://search.twitter.com

Decide Your Purpose
Building a company or personal brand
Generating sales leads
Share ideas and articles
Reading and sharing news
Keep up with friend or celebrity activities
Defining your purpose will help you decide who to
follow and what kind of information to share.

Focus on Your Passion
It’s easy to get overwhelmed by and lost in the
volume of Twitter traffic
Focus on what truly interests you
Don’t be a jack of all Twitter subjects and master
of none
Tweets surrounding your passion are going to be
stronger and more interesting to others
Attract other Twitter users with similar interests

Define Your (Personal) Brand
Decide how you want others on Twitter to view you
Specialize in a single subject to attract a target
audience
Be more general, tweeting about numerous topics
Funny and casual or professional
A thought leader or a celebrity
Making these choices will give you direction on who to
follow and what to tweet

Determine Your Strategy
Want to influence, promote or sell?
 Your strategy should be communication based
 You want to attract attention
 Tweet, direct message and engage with other users to get your
information out
Keep up on news, learn, provide customer service or
perform market analysis?
 Your strategy should be to listen
 Decide who provides the content you’re interested in and follow
them
 Learn how to utilize filtering tools, including hashtags / Twitter lists

Grab Your Name, Brand, or
Persona
When signing up, decide your Twitter name, which is
how people will tag you in tweets (maximum 15
characters)
If you can’t get your name, add your passion or
function:
@BillJamesRedSox
@SamJonesSells
@MrsFranklin5
Choose a name that fits you or your business
The name can be changed at any time

Take a Good Picture
Use a close-up headshot of yourself or your
business logo
The image will show up on your profile page and
will accompany any tweet you make
Make sure the picture is clear and well-lit
Avoid having other objects in the picture
https://support.twitter.com/articles/127871-customizing-your-profile

Find Your Keywords
Use the Google Adwords Keyword Planner to find
the keywords that make up your industry or market
(or other area of interest)
Tap into existing traffic rather than generating it
from scratch
https://adwords.google.com/KeywordPlanner

Research and Identify
Hashtags
Hashtags are a tool to make words more searchable
Create a hashtag by placing “#” before a word (e.g.,
#Oscars, #FinalFour)
Hashtags allow Twitter users to quickly tap into a
Twitter-wide conversation
Discover trending conversations and connect with
users who have similar interests to yours
Use a maximum of two hashtags per tweet
https://support.twitter.com/articles/49309-using-hashtags-on-twitter

Wordsmith Your Profile
Use keywords for search discovery
Add facts about yourself to make
yourself more interesting
For other users
For potential employers
https://support.twitter.com/articles/127871-customizing-your-profile

Publish Your Twitter ID
Elsewhere
Your email signature
At the bottom of articles or blog posts you write
Your LinkedIn Profile
Your Facebook account
If possible, use the same account name for all
social networking services
Start with the people you know and connect with
them in various ways

Build Your Network
Reference your Twitter account at the bottom of
articles or blog posts you write
Add it to your LinkedIn Profile
Connect it to yourour Facebook account
If possible, use the same account name for all
social networking services
Start with the people you know and connect with
them in various ways

Twitter Best Practices
Build relationships
Listen for comments about you
Respond to comments and queries
Ask questions
Post links to things people would find interesting
Retweet messages you would like to share
Use a friendly, casual tone
Don’t spam people
https://support.twitter.com/articles/69214-rules-and-best-practices

Twitter Best Practices
Be nice
Acknowledge information sources
Converse and connect
Build a trusted group
Return favors without being asked
Be sensitive to others
Respect everyone
https://support.twitter.com/articles/69214-rules-and-best-practices

What Should You Tweet?
The best tweets share meaningful moments —
big and small.
People like
Tips
Links to interesting stories/blog posts
Evidence of a good sense of humor
Will appreciate posts with your thoughts and
experiences more than you think
When you say hello, and respond to their
questions, comments, praise, complaints and jokes
If you think it's interesting, chances are your
followers will, too.

Twitter’s New Home Page
http://www.twitter.com

Twitter Overview
Your tweets make up
a flowing timeline
Home page shows
List of recent tweets
by those you follow
Embedded images
Trending topics

Twitter Overview
People who subscribe
to your timeline are
your “followers”
Following back is
optional
You can tweet or
respond publicly or
privately via Direct
Message (DM)

Helping New Users Find
People to Follow
http://www.twitter.com

Helping New Users Find
People to Follow

Finding People to Follow
Use e-mail addresses from your contact list to see who you
know is already on Twitter
Use search.twitter.com to find other people that you know
Use twellow.com and wefollow.com (organized by industry
and interest)
 Look for people to follow
 List yourself
See who is recommended by people that you follow (#ff,
#followfriday)
https://support.twitter.com/articles/14022-finding-people-on-twitter

Finding People to Follow
https://support.twitter.com/articles/14022-finding-people-on-twitter

Twitter Lists
A list is a curated group of Twitter users.
You can create your own lists or subscribe to lists created by
others.
Viewing a list timeline will show you a stream of Tweets
from only the users on that list.
Note: Lists are used for reading Tweets only. You cannot
send or direct a Tweet to members of a list, for only those
list members to see.
http://help.twitter.com/entries/76460-how-to-use-twitter-lists

Twitter Lists
https://www.twitter.com/lists

Twitter Help
http://help.twitter.com

Tweetdeck (Web)
http://www.tweetdeck.com

HootSuite (Web)
http://www.hootsuite.com

Which Twitter Tool is Best?
Twitter vs TweetDeck vs Hootsuite: Which Is the Best Twitter Client?
◦ http://techforluddites.com/twitter-vs-tweetdeck-vs-hootsuite-which-is-the-
best-twitter-client/
TweetDeck Versus Hootsuite – The Essential Guide
◦ http://www.razorsocial.com/tweetdeck-versus-hootsuite-essential-guide/
TweetDeck vs. HootSuite: Which is Better?
◦ http://webtrends.about.com/od/Social-Web-Tools/a/Tweetdeck-Vs-
Hootsuite.htm

Twitter Mobile (iOS)
Twitter for iPhone Hootsuite for iPhone Tweetbot for iPhone

Twitter Mobile (Android)
Twitter for Android Hootsuite for Android Echofon for Android

Twitter Value Proposition
To understand the value of Twitter and gain benefit from
your involvement, give more than you expect to receive.
Dave Taylor,
DaveTaylorOnline.com

Using Twitter in
the Job Search
IT’S ALL ABOUT THE NETWORK

Why Use Twitter to Find a Job?
Twitter is a great medium for job hunting
Inspires quick response
Grants a space for meaningful connection
Provides an opportunity to showcase your
talent and personality

Maximizing Twitter for the Job
Search
Connect your Twitter feed to LinkedIn
Follow people in your field to be connected and
informed on industry news and trends
Create your follower list by posting regular updates
on topics of interest
Build your network by following relevant groups,
associations and professional lists

Twitter – LinkedIn Integration
Add and remove Twitter accounts using the Manage your Twitter
settings link from the Profile section of your Settings page.
Move your cursor over your LinkedIn profile photo in the top
right of your homepage and select Privacy & Settings.
 You may be prompted to sign in to your account.
Click the Profile tab on the left.
Click Manage your Twitter
settings.
Click Add your Twitter account
Enter your Twitter username and password.
https://help.linkedin.com/app/answers/detail/a_id/2753/~/adding-or-removing-a-twitter-account

Twitter – LinkedIn Integration

Using Twitter Effectively in
Your Job Hunt
Upload a professional photo
Learn the best content regarding your field from industry
experts, companies and news sites using Twitter lists
Search for job-related hashtags
 #Jobs, #JobSearch, #HR, #Recruiting, #Hiring, #Employment, #ApplyNow
 Combine these hastags and keywords relevant to your chosen career
area.
 Use Twitter’s advanced search to filter based on location
Follow the companies you would like to work for and engage as
appropriate
Tweet often, but professionally
https://www.linkedin.com/pulse/20140330192500-36031957-how-to-use-twitter-effectively-in-your-job-hunt

How to Use Twitter as a Job
Search Tool
Build your professional brand
Create valuable content
Follow companies you like
Network
Reach out
http://www.social-hire.com/career--interview-advice/4980/how-to-use-twitter-as-a-job-search-tool

5 Ways to Use Twitter to
Land a Job
Shepherd people to your online content
Share things you find professionally interesting
Find the latest live job openings (recruiters, target
companies, job search engines)
Stay up-to-date with your industry and profession
Follow key leaders at companies of interest
http://money.usnews.com/money/blogs/outside-voices-careers/2015/03/31/5-ways-to-use-twitter-to-land-a-job

More Ideas
Use Twitter Search to see what jobs have been posted
lately and find people to follow.
Follow a company’s job Twitter handle, rather than relying
on the company’s “Careers” section of its website.
Make sure you have a nice, clear headshot up.
Follow recruiters in your industry, as well as actual
companies.
Build your network on Twitter.
http://www.careercontessa.com/conversations/twitter-job-hunt/

TweetMyJobs
http://www.tweetmyjobs.com

How TweetMyJobs Works
Configure
 Create your account
 Set your job preferences
 Create alert notifications
 Receive potential job matches automatically
Connect
 Connect with Facebook (to find referrals at hiring companies)
 Connect with Twitter (for notifications of new jobs to your feed)
Get Hired
 Upload your resume
 Apply for job opportunities

Job-Related Twitter Resources
50 Twitter Users to Follow for Your Job Search
◦ http://www.onedayonejob.com/blog/50-twitter-users-to-follow-for-your-job-
search/
40 Must-Follow Twitter Accounts for Job Search 2015
◦ http://careersherpa.net/40-must-follow-twitter-accounts-for-job-search-2015/
15 Job Search Experts to Follow on Twitter
◦ https://www.themuse.com/advice/15-job-search-experts-to-follow-on-twitter
9 Must-Follow Twitter Hashtags for Job Seekers
◦ http://money.usnews.com/money/blogs/outside-voices-careers/2014/01/27/9-
must-follow-twitter-hashtags-for-job-seekers
How to Job Search With Hashtags on Twitter and Connect w/Real People
◦ http://blog.fishdogs.com/2013/06/how-to-job-search-with-hashtags-on.html

Thank You!
David Swinney
david.swinney@gmail.com
214-233-5678
http://twitter.com/davidswinney
http://linkedin.com/in/davidswinney
Presentation available for download from
www.slideshare.net.

Twitter and the Social Job Search

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