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Getting the Most from RSS in PR and Media

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David Strom
David Strom

RSS (Really Simple Syndication) allows users to subscribe to frequently updated content like blogs and news feeds. It provides advantages like parsing information quickly, discovering new content serendipitously, and being the first to share new information with colleagues. While RSS has some disadvantages like requiring additional software and not all sites supporting it, it is useful for PR professionals to monitor clients' blogs and journalist blogs for coverage. PR can promote releases through RSS and enable two-way conversations by using wikis, blogs, and social media alongside RSS.

Technologie
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Getting the most out of RSS David Strom [email_address] (310) 857-6867
Summary ,[object Object],[object Object],[object Object],[object Object]
How RSS is useful ,[object Object],[object Object],[object Object],[object Object]
Advantages of RSS ,[object Object],[object Object],[object Object],[object Object]
Disadvantages of RSS ,[object Object],[object Object],[object Object],[object Object],[object Object]
How RSS and PR can work together ,[object Object],[object Object],[object Object]
What about wikis? ,[object Object],[object Object],[object Object],[object Object],[object Object]
So how do I get started? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
History of RSS ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is inside the feed itself ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So what does a feed point to? ,[object Object],[object Object],[object Object],[object Object]
Subscribe to a feed ,[object Object],[object Object],[object Object],[object Object]
RSS Readers ,[object Object],[object Object],[object Object]
 
 
RSS Readers, con’t ,[object Object],[object Object]
 
 
 
RSS Readers, con’t ,[object Object],[object Object],[object Object],[object Object]
RSS Creators ,[object Object],[object Object],[object Object],[object Object],[object Object]
RSS Marketers ,[object Object],[object Object],[object Object]
Any questions? ,[object Object],[object Object],[object Object],[object Object]

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Getting the Most from RSS in PR and Media

  • 1. Getting the most out of RSS David Strom [email_address] (310) 857-6867
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Hinweis der Redaktion

  1. Here is what IE7 on Vista looks like when you click on the Feeds section
  2. This is Bloglines options screen, so you have lots of control
  3. A new service that allows you to read your feeds (and email) on your mobile phone, free service (other than airtime charges)