This is an update to a presentation I did last year with a similar name. This has more stories in a shorter amount of time, plus it focuses on the power of super users and contests. Total time is 25:06.
63. “What’s the ROI of your receptionist? What’s the ROI of your parking? What’s the ROI of the paint on the walls? What’s the ROI of the landscapers? The idea that everything has to come back to a measurable ROI is ludicrous.” - David Meerman Scott, author of The New Rules of Marketing and PR