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Bootstrapper's Guide to Guest Blogging

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Bootstrapper's Guide to Guest Blogging

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For a startup to grow, blogging has never been more important. This presentation by SmartRecruiters first Marketing Hire & current Content & Social Media Director David Smooke, helps startups to publish guest posts on their own blog and other blogs.

Presented at Scoop.it HQ March 25 2013

Tweet, @DavidSmooke
Connect, linkedin.com/in/clarkkent

For a startup to grow, blogging has never been more important. This presentation by SmartRecruiters first Marketing Hire & current Content & Social Media Director David Smooke, helps startups to publish guest posts on their own blog and other blogs.

Presented at Scoop.it HQ March 25 2013

Tweet, @DavidSmooke
Connect, linkedin.com/in/clarkkent

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Bootstrapper's Guide to Guest Blogging

  1. 1. BOOTSTRAPPER’S GUIDE TO GUEST BLOGGING By @DavidSmooke SmartRecruiters’ Director, Content & Social Media
  2. 2. Startup… like, Right Now! “We’re Already Doing It.”
  3. 3. #LeanContent Free(-ish) Impressions Are a Startup’s Best Friend.
  4. 4. Why Me? Why, You. •  1st Marketing Hire, @SmartRecruiters (no budget) •  Moved Publications from monthly to daily •  SmartRecruiters Blog: 225+ authors, 150,000+ monthly pageviews, & I’ve written on 50+ Quality Blogs •  I challenged myself, “Can I publish someone else everyday on our blog, and guest post once a week on another blog?” Ultimately, not the long-term solution,* but useful mindset for early stage startup *voice: your blog needs your voice, and its volume is measured by link backs.
  5. 5. What Content Do Publishers Want? 1.  Remarkable & Relevant Content (Writing, Experience, Circumstances, Innovative, i.e. Why Your Message is Extraordinary Today) 2.  Existing Relationship (Partner, Customer, Friend, etc.) 3.  Your Audience (…when the tables have turned…)
  6. 6. Obligatory White Board Content Explanation! Smooke Original: Iteration #2
  7. 7. Guest Posting: The 5 Principle Benefits 1.  Headline: the What –  the Details, Social Sharing & SEO 2.  Content Creation: the How –  the Details, outline & timeframe 3.  Audience: the Who –  the Details, hosting, link backs & new friends 4.  Distribution: the Where –  the Details, collaborative marketing & re-engage- able audience 5.  Awareness: the Why –  the Details, growing brand & traffic
  8. 8. Headlines •  Social: Would X,Y, or Z tweet that? •  SEO: Can we win this search term? •  How does growing relation to headline benefit both author and publisher?
  9. 9. Content Creation •  Timeframe: You miss it, opportunity may go extinct. •  Outline: 1 sentence & 3 bullet point pitch & it serves as clear agreement on what’s to come. •  How can your content benefit their reader and serve as a native ad for your startup?
  10. 10. Audience •  Hosting: 1. PageRank 2. Relevant Keywords •  Link Backs & New Friends: Long-term value for you and your startup. •  Re-engage with everyone who gains benefit from your guest posts.
  11. 11. Distribution •  Collaborative Marketing: Social channels, email count, comments, subscribers. Know who is sharing to where before publication. •  Re-engage-able Audience: My term (please spread) for audience members that you can market to again. •  How does distribution benefit each party?
  12. 12. Awareness •  Branding: Is this aligned to my brand? Uncover your brand’s flexibility/rigidness. •  Traffic: Monitor initial traffic bumps, but also long-term growth rankings of keywords. •  And how will this benefit our ability to take the next step?
  13. 13. TIME TO CREATE Group up: Why Guest Post? What Hidden Values Do You See?
  14. 14. “From the Feet Up.”
  15. 15. TWEET, @DavidSmooke CONNECT, Linkedin/in/ClarkKent http://www.smartrecruiters.com http://www.smartrecruiters.com/blog

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