84 Cultural Heritage Travel Routes Web Site Walkthrough

All original content copyright © 2014 by David Roberts Olson. All rights reserved. David.Olson@DavidRobertsOlson.com
84 Web
Thai Cultural Heritage Web Site
The Official Guide to Thailand’s Cultural Heritage Travel Routes and Attractions
Thailand’s Ministry of Culture
Note: All non-interactive slides will automatically transition to the next slide or you can
manually transition slides by clicking on them or using the arrow keys on your keyboard.

Introduction to 84 WebThe ‘84 Web’ website was commissioned by Thailand’s Ministry of Culture (MoC).
Central to the MoC’s mission is the promotion of local communities, national
religions, art and culture in order to foster pride in the Thai people and to contribute
to the socio-economic development of the country.
Consistent with the Ministry of Culture’s mission, the purpose of the ‘84 Web’
website is to promote the cultural heritage of Thailand by providing information
about a variety of cultural attractions that range from food to events to
accommodations.
The goal is to create awareness and interest about Thai culture among Thais and
foreign tourists by providing them with information about these cultural attractions,
which are grouped into logical cultural heritage travel routes, and by encouraging
people to visit them.

Introduction to the Mockup/Walkthrough
This mockup provides a walkthrough of the basic interactions of the ‘84 Web’ website. The mockup
is the result of a team effort that included people from the Ministry of Culture, Chiang Mai
University’s College of Arts, Media and Technology (CAMT), Me And Friends Digital Agency, and
David Olson. It is one of several iterations leading to the final version.
The Ministry of Culture provided information about the goals and requirements of the project while
CAMT acted as liaison between the MoC and the design team. David Olson performed business
analysis, interaction design and content development (English). Me And Friends performed the
visual and graphics design, content development and translation (Thai). Information architecture
was a joint effort and, collaboratively, everyone involved in the project contributed to the final
design.
The mockup melds the visual and graphics design elements with the interaction design. You can
interact with the mockup by clicking on buttons that invoke selected interactions. When a slide that
contains an interaction is displayed, a ‘Click Here’ graphic will appear showing where the interaction
is on the slide. It will disappear after a few seconds in order to show the screen as it actually is.

Site visitors can
access information
and the locations of
the 84 designated
cultural heritage
routes.
Routes and
attractions can be
browsed and
searched by 9
cultural heritage
groups.
Routes and
attractions can be
browsed and
searched based on 8
“Thai Living Ways,” or
lifestyles.

Landing Page
Interactions
• View the Description of the 9 Cultural Heritage Groups
• View the List of Groups
• View the Description of the 84 Cultural Heritage Routes
• View the Description of the 8 Thai Living Ways
• View the List of Thai Living Ways
• Go to the Interactive Map

Click
Here

Interactions
Interactive Map
• Show Attractions in the Language Category (Thai Living Ways) on the Map
• View Information About an Attraction by Clicking Its Map Pin
• Hide the Filter Panes
• Hide the Filters Command Bar
• Add Attractions in the Clothing Category to the Map
• View Information About an Attraction by Clicking the Attraction’s Thumbnail
• View Details About an Attraction
• View an Attraction’s Description

Interactions Complete.

Thank you!
End of Walkthrough

About Me And Friends
At Me And Friends (MAF), we create custom designs for digital environments such as the Web and Mobile. Our expertise is
in the production of Web sites, Web applications, hybrid Mobile Apps and business applications. We also provide business
services including corporate identity design, logo design and a variety of related business services such as market research.
We strive to develop balanced designs that result in productions that target their intended audiences in order to inform,
educate or simplify people’s work. Our view is effective digital design is the sum of characteristics and elements in
aesthetics, usability, accessibility and comprehension.
MAF is based in Chiang Mai, Thailand, which is the largest city in northern Thailand. Over time, Chiang Mai has been
developing into a Creative City, which is a city where cultural and creative activities are an integral part of the city's
economic and social functioning. MAF derives inspiration from the natural beauty and creativity that is found throughout
the city in its art, food, crafts, technology and media.
The staff at MAF comes from a variety of backgrounds, which creates a diverse, stimulating and inspiring working
environment. Continuous learning is one of our founding principles, and we believe that having breadth and depth of
knowledge and technical skills is beneficial to each of our staff members, the agency and to our clients.
For more information about Me And Friends, please visit our Web site at http://maf.co.th. If you have any questions about
our services, please call us at +66 53-280-500 (053-280-500 within Thailand) or send us an e-mail at hello@maf.co.th.

About David Olson
David specializes in developing software tools and systems that are designed to simplify work. Starting early in his business
career, David developed tools to streamline and automate tedious tasks that he was required to perform. He soon went on
to work with clients to develop applications that helped simplify their work.
He has hands-on experience in every aspect of software development including business analysis, design and construction.
With an emphasis on simplicity, David develops tools that facilitate processes and that integrate information and systems in
order to automate work. Having worked as an information systems manager, David also has experience managing all
aspects of enterprise-grade systems, including their procurement, implementation, support and maintenance.
David’s mission is simplify the effort that is required to perform work and access information. Regardless of the type of
software, be it an informational Web site, business application or mobile App, the goal is to make it as easy as possible to
use by focusing on interactions and anticipating needs. Automation and integration of data, content, tools and systems is at
the center of David’s approach to achieving these goals.
David received his Bachelor of Science in Business Administration (Marketing) from California State University, Long Beach.
He currently lives in Chiang Mai, Thailand.
If you have any questions about David’s services, please call him at +66 86 924-8482 (086 924-8482 within Thailand) or send
him an e-mail at David.Olson@DavidRobertsOlson.com. For more information about David’s views on contemporary work,
approaches and experiences, check out his blog Simplification of Work at http://SimplificationOfWork.com/.

84 Cultural Heritage Travel Routes Web Site Walkthrough

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84 Cultural Heritage Travel Routes Web Site Walkthrough