1. “How to Get an Interview
with a Decision Maker
Who Can Hire You or
Create a Job for You”
by David E. Perry and Kevin Donlin

2. Definitions
Guerrilla = Unconventional
In doubt? Try the opposite
Marketing =
Finding and selling
Marketing 101 is Job Search 401!

3. Overview
1. Guerrilla Networking
2. The Coffee Cup Caper
3. Walk In The Front Door

4. Guerrilla Networking
How to communicate with the
“recently departed” …
1. Google or visit LinkedIn to find
former employees
2. Ask for information (never a job)
3. Seek business meetings at target
employers (not job interviews)

5. The Coffee Cup Caper

6. The Coffee Cup Caper
Step 1) Choose one target company.
 Find the name of the job and
the hiring manager.
 Bonus: Know assistant’s name.

7. The Coffee Cup Caper
Step 2) On Monday, send the following
in a FedEx box:
 Coffee cup (Starbucks, Caribou, etc.)
 Customized cover letter + Resume
 Optional: travel mug, $5 gift card

8. The Coffee Cup Caper
Step 3) On Wednesday, call and ask,
“Did you get my package?”
 Write, practice and use a script,
in case you get voicemail
 Ask for an interview!

9. Walk In The Front Door
Fact: Any employer worth giving
2,000 hours of your life to every year
is worth visiting.
So … why wait until you’re hired?
The easiest way to get “into” a
company is the front door

10. Walk In The Front Door
1. Dress for an interview
2. Walk into the lobby, ask to see
the hiring manager
3. Expect -- and plan for -- rejection
4. Schedule the next meeting
5. Follow up until hired

11. Guerrilla Job Search Tactics
Caught on Video…