Video is the most powerful and effective communication medium known to humanity, delivering twice as many click‐throughs online and five times higher retention, sell‐through rates, and search engine result rankings than traditional text based media and storytelling. Language, however, continues to be a major barrier preventing the full power of video to be experienced by most of the 7 billion people in the world. As the video explosion continues, how will global brands, governments, NGOs, teams, and individuals communicate with the entire planet? This session will analyze language powered video technology, illustrating key markets and applications. Participants will walk away knowing how they can leverage the trends driving adoption and be able to better serve the needs of their industry and their stakeholders. http://dotsub.com Presentation delivered at GALA 2014 in Istanbul on March 25, 2014. http://www.gala-global.org/

1. Videos Without Borders
Leading The Language Powered Video Revolution
@gala_global #galaconf

2. Questions
1. Who is an LSP?
2. Who is an Enterprise user?
3. Who represents a Technology
platform?

4. 1. Online video
revolution
2. Examples
3. Q&A

5. David Orban
CEO, Dotsub
!
http://dotsub.com
!
@davidorban
@dotsub

7. 1. Online Video
Revolution

8. Network Age
jurvetson

9. Because

10. It has the broadest
emotional bandwidth

11. But

12. Video is a black box to search engines
Abode of Chaos

13. And

14. English only? It won’t be
understood by 90% of the World
syphlix

15. Technology is Key

18. 2. Examples

19. Platform

24. 72 hours of video uploaded to
YouTube every minute

25. Cisco Visual Networking Index: Forecast and Methodology

28. Complex Picture
HTML5
A B C ...
Advertising
Web Mobile Tablet Satellite
Subscription
Social Networks Search Engines
Sponsorship
D
Monetization
Global
Distribution
Industry Vertical
Content
Discovery
Technology
Licensing
Javascript RESTful API Location
Social
Graph
3D ...

29. Video Discovery
“shield of red shadows”

30. Video Discovery
次に何が起こるかなんてさっぱりわからない
I have no idea what will happen next

31. Viral Geographies
Explosive spreading
in Czech, and French
for a video in German
Czech French

32. 38% French
24% Czech
4% Slovenian
10% German
9% Dutch
7% English
5% Slovak

33. Reaching of Full Potential

35. Partnerships

38. Aggregate
Curate
Distribute
Monetize

39. Health & Wellness

41. A Publicis Healthcare Communications Group company

42. "hygiene sanitation hand washing breast feeding"

46. Learning

50. Mobile Applications
Concentrating on low and middle income countries

54. Video Creation

58. Conferences

63. http://bitly.com/vwb-video

64. Language Powered
Online Video

65. davidorban.com
@davidorban
!
@dotsub
@gala_global
#galaconf

66. 3. Q&A