3. Who Am I?
Geek
● B.Math in Computer Science with Electrical Engineering Electives
Honours, Co-op, University of Waterloo
● 23 years of work experience in Telecommunications at Nortel/Avaya
- Programmer/Architect, Manager & Customer Support/Service
Digital Marketing Consultant
● Solution Architect who makes it easy for customers to connect with businesses
● Twitter: 77 Followers
Frustrated Shopper & Entrepreneur
● Modshopper website
● Twitter: 185 followers
David Mackey
Modshopper
dbmackey@modshopper.com
5. Connecting with Customers
Smart businesses work hard to make it easy for their customers
to do business with them, but it requires investment in technology.
New Consumer Devices
Desktop
Laptop
Tablet
Smartphone
New Channels
Website
Social Media
Responsive Mobile Design & Mobile Apps
Email
Infrastructure
Data Analytics
David Mackey
Modshopper
dbmackey@modshopper.com