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Social media engagement plan example

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David Libby
David Libby
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Objective, Targets, Messaging
Strategy and Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Channels Social Networks Sharing Content Blogging
Social Media Content Calendar and Timing N/A Post Post on CLIENT Page Post on blogs During WEF Davos 1/28 Photograph outfit wearing to Davos Tweet blog post with mention of WEF agenda and CEO’s asking for questions Post blog link of video Questions shared Questions shared Questions shared Questions shared Tweet blog post with mention of WEF agenda and CEO’s asking for questions Twitter Posting blog post on FriendFeed, DIGG, Delicious, StumbleUponLinkedIn mobile groups Posting blog post onto Facebook CLIENT and WEF Pages Talk about experience, take-aways, learnings, who she met, etc. Post Davos 2/4 Draft blog post Review of blog outline and pass to CEO, then review CEO’s blog post Draft questions for blog post; get approval, post 2/3 Post video onto TubeMogul, CLIENT YouTube Channel Post video onto CLIENT and WEF Pages Post video During WEF Davos 1/27 CEO answers questions on video Questions shared Questions shared Pre WEF Davos 1/26 Share reader questions Questions shared Questions shared Pre WEF Davos 1/25 Share reader questions Questions shared Questions shared Pre WEF Davos 1/22 Share reader questions Questions shared Questions shared Pre WEF Davos 1/21 Share reader questions Posting blog post on FriendFeed, DIGG, Delicious, StumbleUponLinkedIn mobile groups Posting blog post onto Facebook CLIENT and WEF Pages Talk about upcoming activity in Davos; ask readers for questions to be answered on video Pre WEF Davos 1/20 Draft blog post Review of blog outline and pass to CEO, then review CEO’s blog post Suggest blog outline to CLIENT; post approved blog post on blog; add corp blog to WEF blogroll 1/19 Other Facebook Blogs Promotion or Event Date Posted CEO Tasks CLIENT Tasks MS&L Tasks Approval Date
Metrics and Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social media engagement plan example

  • 1.
  • 2.
  • 3. Social Media Channels Social Networks Sharing Content Blogging
  • 4. Social Media Content Calendar and Timing N/A Post Post on CLIENT Page Post on blogs During WEF Davos 1/28 Photograph outfit wearing to Davos Tweet blog post with mention of WEF agenda and CEO’s asking for questions Post blog link of video Questions shared Questions shared Questions shared Questions shared Tweet blog post with mention of WEF agenda and CEO’s asking for questions Twitter Posting blog post on FriendFeed, DIGG, Delicious, StumbleUponLinkedIn mobile groups Posting blog post onto Facebook CLIENT and WEF Pages Talk about experience, take-aways, learnings, who she met, etc. Post Davos 2/4 Draft blog post Review of blog outline and pass to CEO, then review CEO’s blog post Draft questions for blog post; get approval, post 2/3 Post video onto TubeMogul, CLIENT YouTube Channel Post video onto CLIENT and WEF Pages Post video During WEF Davos 1/27 CEO answers questions on video Questions shared Questions shared Pre WEF Davos 1/26 Share reader questions Questions shared Questions shared Pre WEF Davos 1/25 Share reader questions Questions shared Questions shared Pre WEF Davos 1/22 Share reader questions Questions shared Questions shared Pre WEF Davos 1/21 Share reader questions Posting blog post on FriendFeed, DIGG, Delicious, StumbleUponLinkedIn mobile groups Posting blog post onto Facebook CLIENT and WEF Pages Talk about upcoming activity in Davos; ask readers for questions to be answered on video Pre WEF Davos 1/20 Draft blog post Review of blog outline and pass to CEO, then review CEO’s blog post Suggest blog outline to CLIENT; post approved blog post on blog; add corp blog to WEF blogroll 1/19 Other Facebook Blogs Promotion or Event Date Posted CEO Tasks CLIENT Tasks MS&L Tasks Approval Date
  • 5.