Rocking the Small Screen: Videos & Libraries

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Video on the web is one of today’s hottest social networking trends. But what can online videos do for your library? Why use video on your library’s website and social media channels? King explores the reasons behind making videos to promote your library, to engage with your customers, for outreach and learning through a variety of case studies. Get tips on what types of content works best, and learn what to consider when planning for and implementing a video presence at your library.

Rocking the 
Small Screen:
Video & 
Libraries
David Lee King | davidleeking.com | tscpl.org

ﬂic.kr/p/H7QA7

ﬂic.kr/p/3BB8Eb
youtube.com/c/DavidLeeKing

Why make videos?

78% watch videos every week
ﬂic.kr/p/dLPYok

4%
ﬂic.kr/p/7oUjGF

44%

Why make videos?
Video on 
social 
media

What types 
of video?

Promotional

Trainer &
Explainer Videos

News Video!

News Video!

Storytime!

Fun Video!

Series Video!

Unique Stuff

Short Video!

Live Video

horizontal is ok!

What to 
consider…

1st 15 
seconds
ﬂic.kr/p/8bVJrd

upload to …

ﬂic.kr/p/81CZLW
video team!

ﬂic.kr/p/cyY6MC
Equipment

Just start.

Thanks!
David Lee King | davidleeking.com | tscpl.org

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How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

elizabethella096

What is Google Search Console and What is it provide?

What is Google Search Console and What is it provide?

What is Google Search Console and What is it provide?

This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

Foundation First - Why Your Website and Content Matters - David Pisarek

Foundation First - Why Your Website and Content Matters - David Pisarek

Foundation First - Why Your Website and Content Matters - David Pisarek

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

Defining Marketing for the 21st Century,kotler

Defining Marketing for the 21st Century,kotler

Defining Marketing for the 21st Century,kotler

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How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

Attribution models sound like a smart way to allocate credit to your different ad campaigns. But, they're inherently built from flawed and incomplete data, meaning that it's impossible to assign credit to the right campaigns. This means that they are almost certainly making you draw the wrong conclusions. Rich is going to explain how you change that, and break down how incrementality models can help you make better decisions with your creative, your strategy and your media buying Key Takeaways: - Attribution and Measurement are different things - Attribution is not sufficient for measuring the impact of your marketing campaigns - Increasing privacy thresholds mean that it will only get worse at this - Incrementality, captured through several methods, is the most powerful method at our disposal to capture and deliver growth

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Richard Ingilby

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL

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Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

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Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

What is Google Search Console and What is it provide?

What is Google Search Console and What is it provide?

What is Google Search Console and What is it provide?

Foundation First - Why Your Website and Content Matters - David Pisarek

Foundation First - Why Your Website and Content Matters - David Pisarek

Foundation First - Why Your Website and Content Matters - David Pisarek

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

Defining Marketing for the 21st Century,kotler

Defining Marketing for the 21st Century,kotler

Defining Marketing for the 21st Century,kotler

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How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

Rocking the Small Screen: Videos & Libraries

1. Rocking the  Small Screen: Video &  Libraries David Lee King | davidleeking.com | tscpl.org

2. ﬂic.kr/p/H7QA7

3. ﬂic.kr/p/3BB8Eb youtube.com/c/DavidLeeKing

4. Why make videos?

5. 78% watch videos every week ﬂic.kr/p/dLPYok

6. 4% ﬂic.kr/p/7oUjGF

8. Why make videos? Video on  social  media

9. What types  of video?

10. Promotional

11. Trainer & Explainer Videos

12. News Video!

13. News Video!

16. Series Video!

17. Unique Stuff

18. Short Video!

20.

21. horizontal is ok!

22. What to  consider…

23. 1st 15  seconds ﬂic.kr/p/8bVJrd

24. upload to …

25. share to …

26. ﬂic.kr/p/81CZLW video team!

27. ﬂic.kr/p/cyY6MC Equipment

28. Just start.

29. Thanks! David Lee King | davidleeking.com | tscpl.org