The document discusses tracking analytics for social media. It provides examples of activity, audience, and engagement metrics that can be tracked across platforms like Facebook, Twitter, Pinterest and YouTube for a month. These metrics include the number of posts, audience reached, and types of engagement. It suggests tracking these metrics can help measure returns on investment like meeting goals to grow engagement or connect with specific audiences. A variety of tools are also mentioned that can help track and analyze social media analytics.

1. Analytics
David Lee King | tscpl.org | davidleeking.com
for Social Media
flic.kr/p/7VhMYD

2. flic.kr/p/rEC1uc

3. Whytrack
social media
analytics?
flic.kr/p/eKZUN

4. flic.kr/p/eKZUN
customer

5. flic.kr/p/eKZUN
customer
ROI

6. flic.kr/p/eKZUN
customer
success?
ROI

7. customer
flic.kr/p/eKZUN
success?
ROIVisits

8. Activity
Metrics
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9. March 2015:
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Facebook - 96 posts
Twitter - 15 tweets
Youtube - 1 video
Pinterest - 70 pins

10. flic.kr/p/dPPrVc
182 total posts
Facebook - 96 posts
Twitter - 15 tweets
Youtube - 1 video
Pinterest - 70 pins
March 2015:

11. why?
flic.kr/p/dPPrVc

12. Audience
Metrics

13. Facebook - 13,031
Twitter - 5183
Youtube - 442
Pinterest - 1813
March 2015:

14. Facebook - 13,031
Twitter - 5183
Youtube - 442
Pinterest - 1813
March 2015:
W
hy?

15. Engagement
Metrics
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16. Facebook
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engaged users

17. Facebook
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engaged users

18. Twitter
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Favorites, Retweets,
Replies

21. Total
Engagement
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18,465

22. flic.kr/p/8wS3Ni
Referral
Metrics

24. flic.kr/p/iPARmV

25. # of visits
to website
# of posts

26. # of
interactions
# of posts

27. W
hy?

28. flic.kr/p/hja4u
ROI = Library
goals

29. Small
goals
growth
engagement
posting
content

30. Large Goals

31. Topeka
& Kids

32. Connect with
the Freshmen

33. flic.kr/p/9GnXDE
So …
What do you
DO with all these
numbers?

35. flic.kr/p/66WjNR
tools

37. SumAllCyfe
Hootsuite Buffer
Simply Measured
Riffle HubSpot

38. flic.kr/p/7VhMYD
davidleeking.com