Topeka & Shawnee County Public Library had a problem. Content was created and published in four different places: blog posts on the website, social media, an online e-newsletter, and in a print newsletter mailed to customers. This created a lot of duplication, and extra work for staff. It decided to improve this by merging the management of these four areas into one editorial content calendar that works for both online and print-based content. This presentation describes the problem and explains how an editorial content calendar can work to streamline both content creation and publishing, while streamlining staff time as well.

1. Aligning Digital
& Print Content
Editorial Content Calendars
David Lee King | Diana Friend | tscpl.org

2. flic.kr/p/8S4v9P

3. Creative Group

4. content creators

5. content creators

6. print

7. online

8. we had a
problem

9. we can
do better !

10. flic.kr/p/qHChxd

11. What IS a
Content Calendar?
flic.kr/p/9bUbH3

16. other content
as needed

19. Real Life Example -
Hoopla & Youtube!

28. flic.kr/p/auuCWk

29. plus/delta
flic.kr/p/4kDwge
flic.kr/p/aEkcFZ

30. Delta - letting
everyone know!

31. lots & lots
of meetings…

32. flic.kr/p/4uVGPM

33. flic.kr/p/7RMVVi
Delta - the “details”

34. big plus:
unified content
flic.kr/p/qtyGZf

35. Just getting started!
flic.kr/p/jxPGqj

36. Takeaways

37. multiple
channels
Twitter
eNews
Website
Library
NewsFacebook
Instagram

38. You can
do this too!

39. Training!
flic.kr/p/5eYuzn

40. we can work
together!

41. Thanks!
David Lee King | Diana Friend | tscpl.org