Kristendemokrati - ideologiforedrag for KrFUs ledertreningskurs II
Foredrag for virke nettverk samfunnsansvar (strategisk samfunnsansvar)
1. Strategisk samfunnsansvar
Foredrag for Virkes nettverk samfunnsansvar.
Av David Hansen, spesialrådgiver og leder for
samfunnsansvar hos Gambit H+K Strategies
01.11.2012
5. 5
Megatrender
Individualisering
Demokratisering
Globalisering
Medias umiddelbarhet
Åpenhet
Power
of the
Public
01.11.2012
6. 6
Trender i samfunnsansvar
Rapportering:
Standardisering og integrering
“Live rapportering” og dialog
Integrasjon:
Fra prosjekter til kjernevirksomhet
Fra tiltak til gjennomgående strategi
Fra operasjonelle gevinster til strategisk innovasjon.
Gjensidighet:
Åpenhet, ansvarliggjøring, deling og dialog
01.11.2012
7. 7
Sustainability Defined
Corporate Responsibility and Sustainability is
the ambition of achieving commercial success
based on ethical, social and environmental
accountability throughout the value chain and in all
company relations.
Corporate Social Responsibility (CSR) and
Sustainability Management covers what
companies do, from strategy to implementation, in
order to be responsible and more sustainable in
core business.
Environment, Social and Governance issues
(ESG) are the areas of ambition and commitment
of a company for disclosure and dialogue.
01.11.2012
8. 8
Sustainability Defined (II)
Corporate Social Innovation (CSI) describes how
businesses are commercially led by pioneering
solutions to solve ESG-issues. Quite often it also
implicates transformation of a company, from
causing to solving problems. These businesses
and their leaders are often called Social
Entrepreneurs.
Corporate Citizenship normally encompass
donations, pro-bono work and corporate
volunteering, forming part of a company’s CSR-
efforts.
01.11.2012
10. Omdømme og bunnlinje 10
NovoNordisk sin erfaring fra 1969-1971
med “enzymhysteri”
Inntektsfall på 50 %, fra 500 – 250 mill. DKK.
400 mistet jobben.
NovoNordisk siden 1992. En tankeleder
og ledestjerne for strategisk CSR
Milliardbesparelser pga energiprogram
Offshore vind tilsvarende 200 000 husstander
2012.11.01
11. Enzym igjen… Nå tema for digital dugnad 11
Hvordan et enzym i viruset Mason-Pfizer monkey virus (M-PMV) ser ut.
01.11.2012
12. Merkevareselskapene gjør det også 12
35% av P&Gs nye produkter
har elementer utviklet slik.
Innovasjonstakten er opp 60%
for selskapet.
pgconnectdevelop.com
01.11.2012
13. 13
“A career at P&G offers a chance to touch
someone’s life. Our people get involved –
with their workplace, their community, their
neighbors and each other. If you want a
company whose actions reflect their ethics
and whose people live their values, then
you should consider a career at P&G.”
01.11.2012
15. Samfunnsansvar 360
BRANSJE,
MILJØ INDUSTRI,
MARKED
Selskap/
organisasjon
ARBEIDSPLASS SAMFUNN
Business in the Community (UK)
segmentation
01.11.2012
22. Faggruppe samfunnsansvar 22
Frode Bjerkås
David Hansen Ida Norheim- Anders Berg- International
Practice Director Hagtun Hansen Human Rights +
Development & Energy and Corporate
GRI-Certified Humanitarian Carbon Strategy
Affairs + Iran Management
Gunvor Cecilie Dahl May Kristin Julie Irgens
Bottheim Health and Haugen Brand identity,
Civil Society, Public Sector Change campaigns, social
volunteerism and Management Management + entrepreneurship +
Campaigns Strategy The Balkans
Trude Larstad Silje Martinsen Mari Mikkelsen Ina Strander
Climate issues, Corporate Communication Tourism,
Energy + Governance + Anthropology Pharmaceutical
Russia Social and Marketing + Industry and
Responsible Latin America Technology
Investments
GRI-Certified
Kristine Taugbøl
Digital Design
and Marketing +
Ecological
Entrepreneurship
and Marketing
01.11.2012
23. David Hansen
Telefon:
+47 90523113
e-:
david@gambit.no
Twitter:
dhansentwitt
Practice Director,
CR & Sustainability
01.11.2012