1. ROLES AND
RESPONSIBILITIES :
SOCIAL MEDIA ASSISTANT
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2. Job Description
COMMUNITY MANAGEMENT
• Act on the frontline by interacting with customers and fans in real time on various web platforms
• Continuous monitoring of online conversations across all the brand’s active social media platforms
• Coordinate and Implement the Conversation Calendar
• Assist with Conversation Calendar development
• Flag any negative comments to the team / client and formulate strategy to best mediate conversations
• When appropriate create content feeds that further spark conversation
• Track Social media influence measurements using reporting tools
• Ensure consistency of messages across multiple networks
• Prepare reports for the team / client on usage statistics
REPORTS AND ANALYSIS
•Utilise reporting tools and provide the client with a weekly report on performance
• Write weekly reports, error free, quickly and efficiently
• Understand results, analyse and understand trends
• Recommend optimisation or action off the back of results
SKILLS REQUIRED
• Excellent verbal and writing skills
• Extensive knowledge of social networking channels e.g You Tube, Twitter, Facebook, wikis and blogs etc
• Prior experience in customer service, advertising, PR or online marketing is preferred
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3. Core Skills
• Commit to a high attention to detail
• Understand online marketplace
- Read trade press and relevant technology websites
- Be aware of market and technology developments
• Develop working technical knowledge
- Tracking
- Excel
- Relevant reporting tools
• Expert time management skills
- Manage heavy workloads
- Ability to prioritise tasks
- Hit deadlines
- Learn how to deal with stress and pressure
• - Hours may vary
• Understand what is taking place around you
- Ask questions until you understand
• Be pro-active and show initiative
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