Essential Finance: Financial Business Management Tools and Financial Business Concepts for non-finance executive and non-executive directors. This course will provide essential knowledge of the key financial management issues and concepts needed by all Directors, Consultants or current or aspiring Non-Executive Directors in order to be effective members of the boards of private, public or not-for-profit organisations in today’s demanding financial environment. The successful completion of this course will provide attendees with a sound financial understanding and the practical knowledge of how and when to apply those skills within their own businesses backed by a theoretical financial knowledge base.

1. Excellence in Leadership = Leadership in Excellence
Finance for Non-Finance Directors
Essential Finance: Financial Business Management Tools and Financial Business
Concepts for non-finance executive and non-executive directors
This course will provide essential knowledge
of the key financial management issues and
concepts needed by all Directors, Consultants
or current or aspiring Non-Executive Directors
in order to be effective members of the boards
of private, public or not-for-profit organisations
in today’s demanding financial environment.
The successful completion of this course will provide attendees with a sound financial
understanding and the practical knowledge of how and when to apply those skills within their own
businesses backed by a theoretical financial knowledge base
Who should attend?
Directors, Consultants or current or aspiring Non-Executive Directors needing to develop their
financial understanding, skills and knowledge base within the areas of strategic financial
management, corporate financial analysis, financial planning and business restructuring, to
become more:
 effective in Board financial discussions, business acquisitions and evaluations;
 credible and comfortable with investors when discussing financial matters;
 confident using financial terms and when explaining the financial implications of a chosen
business strategy;
 adept at discussing the financial implementation of management changes or consultant
recommendations.
Course Content; this course will:
 Explain how to read and understand the balance sheet and profit and loss account of any
business, including amongst many others the use of EBITDA, Enterprise Value, Current
Ratio, Liquidity Ratio, ROCE and NAV
 Define and explain the key valuation techniques commonly used in valuing business
acquisitions or disposals
© 2012 excellencia limited – registered in England & Wales number 06522430,
Registered Address 166 Banbury Road, Oxford OX2 7BT

2. Excellence in Leadership = Leadership in Excellence
 Discuss and explain the use of the commonly accepted key ratios in the analysis of any set
of accounts, with practical worked examples
 Define and explain the main financial terms used in the discussion and analysis of financial
statements in the evaluation of a potential business partner, acquisition or disposal
 Explain the difference between statutory accounts and management accounts, and highlight
the costs and benefits of producing those accounts
 Clearly show the differences, in financial and business terms, between managing for profit
and managing for cash and explain the main benefits and dangers of each approach by
examining the implications of common practices within different sectors
 Explain and discuss the benefits and dangers of high leverage versus low gearing and the
consequential impact upon the financial performance of a business, providing insights into
the key business drivers behind highly leveraged companies
 Define and discuss the financial terms used by Banks, Venture Capitalists, Business Angels
and other sources of finance. This will encompass a consideration of the likely costs and
benefits of the various capital sources.
 Identify and explain the key factors involved in raising new Share Capital for SMEs and new
companies
 Discuss and explain Key Performance Indicators, including an introduction to the Balanced
Scorecard, Activity Based Costing, ABC, and Zero Based Budgeting
 Clearly identify and explain the key components of the Public Sector Budget, the budget
deficit, the national debt and the overall state of the economy and its relationship to the
Public Sector Budget.
 Identify and discuss the key drivers behind the recent UK and Global banking crises
 Give an overview and discussion of the fundamentals of the UK business taxation regime,
through the interaction of corporation tax, income tax, national insurance and capital gains
tax; including the primary grants and reliefs relevant to directors and likely to be considered
at Board level
Course Objectives; this course will:
 Enable you to communicate more effectively and easily with Finance Directors, other
directors, accountants, advisors, consultants, bankers, venture capitalists, business angels
and other providers of finance; through an in depth understanding of financial terminology
and financial management and evaluation techniques
 Allow you to read and instantly analyse and interpret any set of Financial Statements by
using the techniques and knowledge gained on this course
© 2012 excellencia limited – registered in England & Wales number 06522430,
Registered Address 166 Banbury Road, Oxford OX2 7BT

3. Excellence in Leadership = Leadership in Excellence
 Provide you with the knowledge and tools to assess the financial value and viability of a
company or a project
 Enable you to choose between the competing types of capital and operational funding,
through a sound knowledge and understanding of their likely financial costs and benefits
 Allow you to recognise and understand the underlying impact on any set of accounts of the
generally accepted accounting principles
 Enable you to identify and discuss the key financial issues facing most Boardrooms today
 Provide you with the financial knowledge necessary to properly identify the roles and
boundaries of financial professionals within an organisation
 Enable you to apply accepted financial techniques and tools to any potential course of action
including: capital investment; new products or projects; corporate acquisitions or disposals;
or any form of business expansion
 Provide the necessary contextual knowledge and understanding of the wider UK economic
and commercial regime and its interaction with taxation, to enable a better contribution to key
discussions and decision making amongst directors and within the Board
 Support strategic decision making with sound financial understanding
Course Leader:
Philip Arnold FCA, FIC, CMC, BSc Hons, Chartered Director
Philip Arnold is the Senior Partner in Quantum Consulting Accountants and
has been a Finance Director for several companies, including a Venture
Capital backed start-up. He is also an investor in a number of SMEs.
He holds the Institute of Directors’ Chartered Director qualification and is an
FCA with over 18 years of Board level experience as a Finance Director and
Chief Executive Officer, including 7 years with a PLC.
He has an entrepreneurial background combined with a solid blue chip experience base, having
spent 13 years with blue chip organisations. Philip has started companies, helped to raise
£million plus Share Capital, and has also bought and sold businesses.. See his LinkedIn profile
here: (http://uk.linkedin.com/pub/philip-arnold/20/981/b36)
© 2012 excellencia limited – registered in England & Wales number 06522430,
Registered Address 166 Banbury Road, Oxford OX2 7BT

4. Excellence in Leadership = Leadership in Excellence
Key Details
Duration: 1 day
Location: Oxford, Bristol, London
Price
£350.00 (ex VAT)
Early Bird Discount Price
£315.00 (ex VAT)
Book Now
To see course dates and to book your place now follow this link:
Course Registration
The fee includes lunch, refreshments and a copy of the course handbook
Attendance counts as 6.5 verifiable CPD hours of structured learning which count towards
the requirements of most business focussed institutes, including the Institute of Directors, the
Institute of Consulting, the Chartered Management Institute, the Institute of Chartered
Accountants of England and Wales, the Chartered Institute of Personnel and Development and
many others. After successful completion of the course, you will receive an electronic Certificate
confirming that you have successfully completed the course, detailing the outcomes and results.
Courses can be delivered ‘in-house’ to a group of Board Directors – to find out more contact
courses@excellencia.co.uk or call 01865 350345
© 2012 excellencia limited – registered in England & Wales number 06522430,
Registered Address 166 Banbury Road, Oxford OX2 7BT