John Jantstch has a new book out,

1. The Referral EngineTeaching Your Business To Market Itself John Jantsch Duct Tape Marketing Twitter: @ducttape - #dtmtexas

2. The realities of referral @ducttape - #dtmtexas

3. #1 People make referrals because they need to @ducttape - #dtmtexas

4. #2 All business involves risk @ducttape - #dtmtexas

5. #3 Nobody talks about boring businesses @ducttape - #dtmtexas

6. #4 Consistency builds trust @ducttape - #dtmtexas

7. #5 Marketing is a system @ducttape - #dtmtexas

8. Definition of Marketing @ducttape - #dtmtexas

9. 4Ps vs. 4Cs @ducttape - #dtmtexas

10. Content @ducttape - #dtmtexas

11. Context @ducttape - #dtmtexas

12. Connection @ducttape - #dtmtexas

13. Community @ducttape - #dtmtexas

14. Digital interactivity is now at the center of marketing @ducttape - #dtmtexas

15. The funnel is broken “When it comes to lead and referral generation, customer experience is the new black.”

16. The Marketing Hourglasssm @ducttape - #dtmtexas © Duct Tape Marketing – all rights reserved

17. Filling the gaps – product and process questions @ducttape - #dtmtexas © Duct Tape Marketing – all rights reserved

19. Content that builds trust

20. Content that educates

21. Customer community

22. Partner community

23. Execution

24. Follow-up@ducttape - #dtmtexas

26. Core talkable difference

27. Supporting elements

28. Culture to match

29. Expectation@ducttape - #dtmtexas

31. Social media

32. SEO

33. Reviews

34. Testimonials@ducttape - #dtmtexas

36. Webinars

37. FAQs

38. Success stories

39. Perfect Intro@ducttape - #dtmtexas

41. Education

42. Offers

43. Tools

44. Community@ducttape - #dtmtexas

46. Identify

47. Recruit

48. Activate

49. Platform@ducttape - #dtmtexas

51. Results review

52. Moments of truth@ducttape - #dtmtexas

54. Customers

55. Partners

56. Measure@ducttape - #dtmtexas

58. Forbes favorite for marketing@ducttape - #dtmtexas