Personal creds used to present myself and case studies of work from the past

1. David Chow
strategy | pr | social media | writing

2. Seventeen years experience in the TMT sector
• Senior roles at Motorola and Everything Everywhere
• Event organisation for Senior Market Mobile
• Consulted for Launch Group and Hotwire PR
• Contributing Editor for Wired UK
• Editor-in-Chief of What Mobile
• Founder member of Mobile Choice

3. Companies and big brands I’ve worked with

4. example editorial

5. 26 My Origo_ Oct 03 9/4/03 4:11 PM Page 2 26 My Origo_ Oct 03 9/4/03 4:02 PM Page 3
26 27
mydevice mydevice
Gyrophone
w@mob is in a spin with the new MyDevice. Blessed with
revolutionary motion control and mirroring technology, we
wonder if this the future we see before us?
T
he MyDevice is a quirky new of the month. The standard package
smartphone that boasts a will comprise of a phone, stereo
revolutionary user interface headset, PC sync package and a couple
based on motion control—the screen of games. The target price is around
shifts whether you are holding £150 to £250 with contract.
the device horizontally or Measuring 124x59x23mm and
vertically. Plus the ‘book weighing 149g, the MyDevice is
layout’ menu gunning for the likes of the Sony
structure Ericsson P800 and Nokia 6600. The
creates an styling is clean and minimalist,
entirely combining the Nokia 7650’s classic
new lines with a flip-free Sony Ericsson
user P800. At both ends of the 320x176
pixel colour display there are touch
sensitive buttons tipped off by slivers
of aluminium. A camera is discretely
placed at the back. Non slip feet at all
four corners ensure that the phone
doesn’t slide around on your desk.
Squeeze me
You switch on the MyDevice by
squeezing not one, but two buttons
located either side of the phone and a
experience little green light appears briefly at the
and easier access top of the phone before the touch
to mobile multimedia screen flickers to life. The standby
services. The phone is screen is reminiscent of the P800 with
designed and built by MyOrigo a virtual keypad and a strip of icons
in Finland but it’s doubtful that they above. The battery and signal meters
will sell the phone directly and are tiny though.
w@moboctober 2003
w@moboctober 2003
probably sign a deal with a network Whilst the final specification will
to create an own brand phone, like depend on who takes the phone,
Orange has done with the SPV. MyOrigo has provisioned a tri-band
The phone we tested out was a chipset, GPRS, 64Mb RAM, a digital
prototype but it gives you a pretty camera and MP3 player as standard.
Words: David Chow good indication of what to expect There is a SD card slot for extra storage
Photography: Bruce Mackie when the MyDevice ships at the end and music files. First release devices

6. Portable Power: A is for Apple
The truly mobile office is no longer a
pipe dream. We’ve put together three
tantalising portable propositions for the
mobile connoisseur to build. All parts are
interchangeable, but in the spirit of the
Airfix model kit tradition - some
assembly maybe required...

7. But I’ve also written about everything from...

8. Electricity in motion: Tesla Model S
Building on the success of the Tesla Roadster (the electric car that added sex appeal to a
market plagued by ugly golf buggies) the Model S is aimed at the more lucrative family
market. Unlike its racy sibling, the more sensible Model S seats seven, does 0-60mph in 5.6
seconds and claims a 300-mile range.
£49,900 (base price)
teslamotors.com

10. ...and I’ve interviewed a few celebrities in my time!

11. Strong social media presence
• Early adopter of tools such as LinkedIn
with a consistent /davidchow presence
across popular social media channels
• Pre Twitter and Facebook, built up an
online community of 21,000 users using
bulletin board technology at What Mobile
• Effective user of tools such as about.me
and Twitter to generate awareness and
buzz on projects and events worked on
• Active on the London tech networking
scene, e.g. Mobile Monday, UKTJPR,
Centurions, OpenSoho, Swedish Beers

12. comms and events case studies

13. Case study 1: What Mobile 100th issue party
• Project: 100th issue party
• Compere: 5th Gear’s Tiff Needell
• Theme: Speed/100/Formula 1
• Location: BFI IMAX
• Budget: £35,000
• Guests: 350

14. Case study 2: Motorola Z8 launch and press tour
“Unless you’ve got sticky-outey
• Media interviews and hands-on demos cheekbones the KickSlide fits
to the shape of your face”
at Mobile World Congress in Barcelona Susi Weaser, Shiny Media
• Interviews and demonstrations to
European press at a product showcase
held in London
• Specialist press tour with one-on-one
demo and desk drop of review sample
• Coverage: Telegraph, Shiny Media,
“The perfect phone for film fans on the go”
Phonearena, Mobile News, What
Mobile, ZDnet, Mobile Choice, Mobile Claudine Beaumont, The Telegraph

15. Case study 3: Motorola Z10 roundtables
• Held a series of technology roundtables to promote
thought leadership on Motorola Z10’s application
ecosystem and online content store
• Invited strategic partners from Arc Soft, Paramount,
Electronic Arts and NBC Universal to support
Z10’s ‘media monster’ marketing credentials
• Used well respected analyst Ben Wood to chair
sessions to create talking points and stimulate two-
way dialogue with journalists in attendance
• Coverage: WSJ Europe, Mobile News, Pocket
Gamer, Mobile Entertainment

16. Case study 4: Senior Market Mobile conference
• Project: one day conference
• Keynote speaker: Sir Stirling Moss
(2010), Gadget Show’s Jon Bentley (2011)
• Location: RIBA
• Delegates: 150
• Coverage: TelecomTV, BBC Click, CCS
Insight, MIR, Twitter #seniormarket11
• Comprehensive social media campaign
for 2011 - Facebook, Twitter, LinkedIn

17. Questions or want to get in touch?
Phone: +44 7973 888888
Email: david@bobblehat.com
Skype: BobbleHatHQ

18. s for your time
T hank