A raft of new apps and services are using emotional cues, timely nudges and psychological tricks to help us change our ways. We're enveloped by always-on connected devices. Data points on our progress are collected constantly in the background: How many steps we walk, calories we consume, dollars we spend, hours we sleep and e-mails we write. Data that gets logged and analyzed to create a wealth of information, to be visualized and presented back to us, but then what? How do we turn data into change? The next generation of apps are deftly steering us into compliance without a conscious thought, a tap on the tiller and we're set for a new course. This talk will look in detail at how to design your product to change the people who use it, whether they are aware of it or not. These ideas apply to every platform. If you're designing a mobile, wearable, IoT or web app to change behavior then this talk will give you some practical techniques to upgrade your users.

1. NUDGES FOR GOOD:
Apps that make better people
@DavidCaygill #NudgeApps
vio
savio

2. Hands up if you have ever
owned an activity tracker or
used a self improvement app?

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4. Who’s got an activity tracker or uses a health
app? 1/3 OF
AMERICANS
STOP IN 6
MONTHS

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Source:
Business Insider

6. STRONG DESIRE
TO IMPROVE
NO LASTING IMPACT
ON BEHAVIOUR

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We need to improve the way
we design these apps.

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How much data you have
Confusion

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How much data you have
Guilt

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Wearable Devices as Facilitators,
Not Drivers, of Health Behaviour
Change
Mitesh S. Patel, MD, MBA, MS1; David A. Asch, MD, MBA1; Kevin G. Volpp, MD, PhD1

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What techniques can we
apply?

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PAVLOV (1902)

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SKINNER (1948)

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BUT.
Humans have higher goals than
rats & dogs

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Skinner:
We’re in control
Reward good behaviour, Punish Bad Behaviour
Designing For Behaviour Change, Stephen Wendel

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SOCIAL NORMS
(PERKINS & BERKOWITZ (1987)

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PERKINS - SOCIAL NORMS

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APPLYING THESE THEORIES
TO APPS
Three rules for behaviour change

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FIT INTO MY LIFE
OR I’LL FORGET YOU
#1

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DONT MAKE IT ALL ABOUT ME
OR I’LL GET BORED OF YOU
#2

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GET THE RELATIONSHIP RIGHT
OR I’LL DUMP YOU
#3

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CARROT

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car Brian Mueller
Carrot’s creator
#NudgeApps

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FIT INTO MY
LIFE
GET THE
RELATIONSHIP
RIGHT
DON’T MAKE IT
ALL ABOUT ME
THREE TIPS TO DRIVE BEHAVIOUR CHANGE

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THANKS.
KEEP ON KEEPING ON.
@DavidCaygill #NudgeApps
vio
savio
www.getsavio.com