Weitere ähnliche Inhalte Ähnlich wie is.group Beginner Presentation (20) Kürzlich hochgeladen (20) is.group Beginner Presentation1. David from MediaSauce talks about social media. 06.04.10 2. becoming social – what is social media? – why does it matter? – how can you get started? 12. what does it mean to be social? if you’re 41 and married with 2 kids? if you’re 25 and single? if you’re retired and widowed? 13. social means something different to everyone. if you’re 41 and married with 2 kids? if you’re 25 and single? if you’re retired and widowed? 14. why do you join anything? fraternity? cause? church? a social network? 15. you join because it’s… social (connections) relevant (to your life) interesting (to you) 20. 3 out of 4 americans use social technology forrester, the growth of social technology adoption, 2008 22. online adults with a social network profile age group 30% 35-44 19% 45-54 17% 55+ 25-34 57% 18-24 75% 30. big lesson of the day... 31. big lesson of the day... 93% of americans believe a company should have a presence in social media 2008 cone business in social media study 33. and … 85% believe a company should not only be present, but should interact with its consumers via social media 2008 cone business in social media study 34. so what do you do? it varies, based on the business 35. so what do you do? be ing relevant and add ing value are always key elements 37. i knew a man who grabbed a cat by the tail… – mark twain “ 38. i knew a man who grabbed a cat by the tail… and learned 40% more about cats than the man who didn’t – mark twain “ ” 46. 50 million registered users in 170 industries your business rolodex 54. see the big potential in social media 59. obama empowered the masses to unite around “Yes We Can” set personal goals 60. obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns 61. obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns simple tools for people that care 63. 0.3% of the population joined my.barackobama.com (approx. 1 million people) 66. big lesson of the day, take 2... 67. 1–2% of your audience can create a successful and activated community 69. 41% of americans want companies to solicit feedback on their products and services. 2008 cone business in social media study 71. keys to successful use of social media 5 73. If I didn’t work here, would I care about that? Ask yourself… ” “ 74. make it social . don’t fake it and let others participate. 2 75. Is there a member to member bond? Ask yourself… ” “ 76. make sure it is central to your strategy . it can’t be an afterthought. 3 77. Do you have a plan and is everyone onboard? Ask yourself… ” “ 78. create an ubiquitous presence on many new media platforms and cross-promote. 4 81. Are you in the right places? Ask yourself… ” “ 86. listen to your audience. find them where they are. survey what they like. 3 88. set time aside to explore … follow others, find industry experts, share knowledge. 5 89. contact me: – [email_address] link up with me: – linkedin.com/in/davidbcain work with me: – mediasauce.com/people/dcain Hinweis der Redaktion People like to matter, people want to play on the team. Respect collective user value and self generated content.