How can marketers reach consumers as wearable technology and wearable computing become pervasive? Consumers are rapidly turning into cyborgs, the ways people interact with media are shifting, and products such as Nike FuelBand and Google Glass are changing the nature of mobile devices. This presentation, given as a keynote at IPZ 2013 in Istanbul, Turkey, is a taste of what's ahead.
Marketing in the Age of the Cyborg Consumer - The Future of Wearable Technology
1. MARKETING
IN THE AGE
OF THE
CYBORG
CONSUMER
DAVID BERKOWITZ
CMO, MRY
@DBERKOWITZ
ABOUT.ME/DBERKOWITZ
WWW.MRY.COM
2.
3. CAT
FANCY
10 CATS TO SEE BEFORE YOU DIE
by cats, for cats
Who let all
these cats
in the
Pyramids?
Cat-sumer
Reports
tests the
world’s
squeakiest
rubber mice
51. IMPLICATIONS IN REVIEW
1) INSIGHTS: BIG DATA BECOMES BODY DATA
2) CONTENT: CREATE CONTENT THAT CONNECTS WITH WEARABLE TECH
3) TARGETING: BODYPART IS THE NEW DAYPART
4) PRICING: PAY FOR ATTENTION, ACTIVITY AND ACTIONS
5) PLACEMENTS: GET CLOSER TO CONSUMERS THAN EVER
6) PRODUCT: DEVELOP PRODUCTS CYBORG CONSUMERS CAN WEAR & INTERACT WITH
53. THANK YOU!
TESEKKUR EDERIM!
KEEP IN TOUCH
DAVID BERKOWITZ
@DBERKOWITZ / @MRY
ABOUT.ME/DBERKOWITZ
WWW.MRY.COM
DAVID.BERKOWITZ @ MRY.COM
¸
:
Hinweis der Redaktion
Marketing in the Age of the Cyborg ConsumerDigital media is rapidly moving from something we watch to something we hold to something we wear. In many ways, consumers are becoming cyborgs from head to toe, a mashup of men and machines. How can brands fit in and be part of the experience? Learn from the best brands making early strides here, and see what pitfalls marketers must avoid.Thanks to dafont.com for the Terminator font used throughout this: http://www.dafont.com/terminator.font
It was an honor to be featured in Time Out Istanbul this month
It’s even more exciting than the last time I was featured in a magazine
WE RELY ON VOICE, VISION, AND GESTURE INSTEAD OF TOUCH AND CLICKS Vuzixhttp://vuzix.com/site/_photo/products/big/guy_in_pool02.jpgwww.vuzix.comOh, and this from Vuzix is just about the cheesiest product manufacturer’s photo I’ve ever seenhttp://vuzix.com/site/_photo/products/big/iwear_0356_jr.jpg
Implications for marketersContentTargetingInsightsPricingPlacementsProducts – must connect to the cyborg
http://mashable.com/2013/07/01/wearable-tech-quantified-self/http://dotank.nyls.edu/SOP/Arch/CINE/16.%20CINE%20Illustrations-%20body%20data%20&%20space.jpghttp://dotank.nyls.edu/SOP/Arch/CINE.htmlAnother good image, more on facial recognitionhttp://truthalliance.net/Portals/0/Archive/images/news/2012/08/facial-recognition-data-points.jpg