This is a short overview of the mobile games publishing division of ProSiebenSat1 Games

1. ProSiebenSat.1 Games
Mobile & Online Games
Johann Vogl
Munich, October 2013
Page 1

2. Agenda
• About ProSiebenSat.1 Media Group
• About ProSiebenSat.1 Games
• Our Business Model
• Our Partnership Offering
Page 2

3. Our TV footprint in German-speaking territories
Germany
Austria
launched in 1984
launched in 1988
launched in 1992
Switzerland
launched in 2010
launched in 2013
launched in 2013
Page 3

4. Business segments of ProSiebenSat.1
Broadcasting
German-speaking
Digital & Adjacent
1
2
Content Production &
Global Sales
3
Page 4

5. Portfolio with leading position in core markets
Adjacent
Digital
Ad-financed
Paid
Transaction
M4R/E Deals
Video Ad
Pay VoD
No. 1
No. 1
Media
ventures No. 1
Page 5

6. About ProSiebenSat.1 Games
• Leading online games publisher
• 100% subsidiary of ProSiebenSat.1 Media
• Based in Munich
• Started in 2006
• Employees: > 130
Management Board:
Tung Nguyen-Khac
Markus Büchtmann
Lothar Eckstein
www.prosiebensat1games.com
Page 6

7. Our business
//OUR GAMES
//OUR PARTNERS
//OUR PORTALS
ProSiebenGames.de
browsergames.de
Sat.1 Spiele.de
alaplaya.net
Page 7

8. Our core markets: European gamers
36m
active gamers in GER
166m active gamers in Europe
53%
of game time spent on
online and mobile
Page 8

9. ProSiebenSat1 Games Approach through TV
TV channels watched by gamers
[in % of total players]*
70%
of all German gamers
are watching P7S1
channels
51%
27%
16%
ProSieben
Sat.1
Kabeleins
Source: Newzoo 2012, *n = 38.5m
Page 9

10. We successfully convert TV viewers
Mobile
internet while
watching TV
14%
86%
Access mobile internet while watching TV
Don't access mobile internet
but
TV to mobile works
TV to online works
pretty good
Source: Yahoo! Advertising Blog 2012
much better
Page 10

11. The battle for mobile users
…leads to higher aquisition costs!
How to get
visibility ?
149.301 Games
126.306 Games
Source: 148 Apps; androlib 2012
Page 11

12. The Business Model – Proof of Concept
Installs
BMV
Page 12

13. We have two business models
Channeling
Distributor of „3rd party games“
P7S1
Licensing
Licensing
Publisher of exclusive game licenses
Portal / Discovery Apps/ App Stores
Partner
P7S1
Marketing
App Store
App Store
Revenue
Customer
Customer
x%
x%
Publishing
Page 13

14. This is what you get
•
work with an experienced team of mobile game experts
We know how the market works and what is needed to get to the top of the charts!
•
use our massive TV power to reach over 55m viewers per week
A customized TV ad will support the rise of your game to the top.
•
distribute your mobile game via our European network of media partners
Our channels of online and mobile marketing enforce downloads and installs.
•
localization
We localize your game into every language that is needed.
•
quality assurance
We take care of bug tracking and submit them via our proven tool.
•
customer service of the fragmented EU-market
Our in-house community managers take care of all support inquiries.
Page 14

15. TV advertisement for your game
We provide:
• storyboard if there‘s no animated material
• text conception
• optimization of the target audience
We need:
• best case: Game-Trailer
• in game video material
Example:
http://youtu.be/a-pb4VMnFow
Page 15

16. Let‘s Play!