BBM users realize a significant penetration of the new application into the Android market during its first week of availability.

1. For additional information, contact:
Madeline Landis
Communiqué PR
Email: madeline@communiquepr.com
Phone: +1-503-807-7112
Jennifer Gehrt
Communiqué PR
Email: jennifer@communiquepr.com
Phone: +1-206-282-4923 ext. 112
Research From Mobidia Reveals Insights Into Mobile Usage of New
BlackBerry Messenger (BBM) Application for Android
Analysis by Mobile Analytics Provider Mobidia Shows Early BBM Usage on Android is
Significant, Has Room to Grow
Vancouver, British Columbia – Nov. 11, 2013 – (PR NEWSWIRE) — Mobidia
Technology, Inc., a leading provider of mobile analytics, today released new insight into
mobile usage of the new BlackBerry Messenger (BBM) application for Android. Mobidia’s
data demonstrates BlackBerry’s success in entering the stand-alone, social messaging
application space 2 weeks ago, but also highlights the highly competitive and fragmented
market. The data shows the growing number of messaging applications that smartphone
users continue to adopt as a primary means of communication.
An analysis of BBM usage from Oct. 27 to Nov. 2, when the application first became
available on the Android and iOS platforms, reveals the following trends:
 BlackBerry successfully leveraged its existing network of BBM users to realize a
significant penetration of the new application into the Android market during its first
week of availability.
o
The BBM penetration level was 6 percent of the Mobidia global sample,
which is significant for an application’s first week of availability.
o
This penetration level is still low, however, relative to that of other popular
messaging applications, including WhatsApp, KakaoTalk and Skype.
 Users of the new BBM application also showed a significant level of usage in the first
week.
o
The average BBM for Android user spent 79 minutes using the app during the
first week, which is more usage time than many other messaging apps.
o
However, this usage time trailed leaders in the mobile messaging application
space, including WhatsApp and KakaoTalk.

2. Source: Mobidia
Source: Mobidia
“Our early analysis of BBM users within our global sample of millions of smartphone users
suggests both opportunities and challenges for BlackBerry in the crowded mobile
messaging app space,” said Chris Hill, vice president of marketing at Mobidia. “Mobidia’s
unique methodology for discovering and understanding trends in the mobile industry allowed
Mobidia to provide an early view of BBM usage, but tracking this usage over time is what will
help to better understand BlackBerry’s longer term prospects in the market. And Mobidia
has the data and platform to enable this understanding.”

3. With a global set of data provided by millions of smartphone users, Mobidia is able to
provide mobile operators, application vendors and the global mobile industry ecosystem with
detailed and unique insight into subscriber behavior around data- and application-specific
usage on all the networks to which smartphones and tablets connect, including mobile
cellular and LTE, roaming and Wi-Fi.
For more information about Mobidia’s mobile data, please visit Mobidia’s website, where you
will find detailed whitepapers, or Mobidia’s Blog for periodic updates on data and analysis of
mobile usage.
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Note to Editor:
Mobidia analyzed data collected the week of Oct. 20, 2013 from millions of global
smartphone users. This data was collected on a strictly anonymous and optional basis from
millions of users who have downloaded Mobidia’s smartphone application, My Data
Manager. The data sample represents smartphone users from all major, global geographies.
About Mobidia Technology, Inc.
Mobidia is a leading mobile analytics provider with the largest global sample of smartphone
and tablet users. Mobidia's mobile analytics and metrics platform provides unique
insights into mobile usage trends on mobile applications and mobile networks. Real usage
from real users on both cellular and Wi-Fi networks provides a comprehensive and unique
understanding of what people do and value in the mobile world.
Mobidia is headquartered in Vancouver, British Columbia with local presence in the U.S.,
Europe and Asia. For more information, visit www.mobidia.com or call 604-304-8640.