The document discusses ideas for visual elements to include in a music video and digital album packaging. Several location shots are considered but deemed not urban enough or too cluttered. New ideas include featuring the artist DJ Cretin in an alley to look powerful. Blurred pictures that convey the feeling of being on drugs are selected as the basis for the four sides of the digital packaging. The artist plans to feature DJ Cretin prominently to imply his music violently inserts itself into the mind. With photo selections and ideas finalized, work on designing the digital packaging and promotional poster will begin.

2. All these pictures are no good, as they are slightly blurry and not quite in line as their a little bit lop-sided. I feel in these 3 shots that there is too much empty space on either side of the bus stand. Plus it shows to much grass/garden, when I want to get an inter-city urban feel to fit with the music video, so this obviously won’t work. This idea fits quite well with what I want to achieve. As it needs a little bit of space on one side so that the bus can be put over the top and actually fit within the frame. However I don’t feel I can achieve the effects I want to as the character is to close to wear the glass will be smashing from the buses impact, so it could over the picture, with to much going on in a little space. More ideas on next slide….

3. This is for the idea of my character putting his had up to the bus and stopping it. However I don’t feel there enough space left on the edge of the frame for the audience to fully understand and see what's going on. This is another idea I had during the production, of the character turning his head away as if he knows and doesn't care. However the shot is slightly lop-sided so this won’t work. Plus it looks like the character looking up at something and not just looking away from the bus that would be crashing into the side of him.

4. This isn’t the same location (alley) I wanted as I was going to the original alley I was going to use during phase 2 of the shooting of my ideas. This is due to idea’s 1, 3 and 4 are far away and close together so I was going to do them all together and do idea 2 and any other ideas I have together, which are nearby. So below are my new ideas I had in this new alley I was using for now before I would go and use my original location in phase 2 of shooting. Here’s one of my new ideas, as I thought the character could create a V.I symbol against the bollard. V.I standing for Violently Inserted. The V and I could be created on Adobe Photoshop and act as a brand image. However a brand image isn’t really needed for my artist as he isn’t really big enough to have one made for him. The closest thing to brand image my artist has is the AVALAF group. Plus this doesn't really go along with my “metaphor” idea.

5. I had an idea that A signposts words could be changed to violently inserted and the symbol of the man could be changed to the AVALAF symbol. However I didn’t feel this was enough so I added my character into the frame. But again it made the piece not look “urban” enough. Even though these shots aren't that good to me as there’s plants in it and that wouldn’t fit with the image I want. I like the idea of my character playing DJ Cretin standing in that position as it makes him look fearful and powerful and if the bollard wasn’t in the way it would be even better, as it would make the audience feel narrowed and pushing them down the filter gap (the alley) towards DJ Cretin who will “violently insert” his music into the audience member.

6. These are the pictures I was talking about in the previous post, as I think they give a really good indication to what the whole theme of taking drugs, as the effect I’ve got from the pictures are as if through the eyes of someone who has just taken drugs. I think they look great and think ill use them to base my whole digi-pack upon. As the metaphor idea still works with these photos. As if we use these pictures along side the music video. And think that when drugs are “violently inserted” it has effects upon the person to see the world in a different way, such as the album cover giving an example of this. Plus if I use the posing shots of my character looking powerful from the slide before, above these blurred pictures, it’ll connote that the music he makes is “violently inserted” into the audience’s mind through its heavy bass etc. Because of his powerfulness which can be played upon more with effects within photoshop. So it sets up the expectations of the audience to see what genre and style the music within the digi-pack is. If I continue with The DJ Cretin, powerful, Idea I feel this shot shows the perfect stance I want, as when added onto the blurred background, it will clash from what is real and what is not. Which adds to the paradox between reality and hallucinations of the drugs. And if DJ Cretin is shown just standing there looking powerful (Neon Outlining him) will make him look as though he is responsible for the “violence” of the music.

7. Obviously some pictures are better then others, but I will use four of these pictures as the base for the four sides I need to design for my digipack. They will also be slightly adapted (text etc) to fit my needs. But I feel that the general theme I’m trying to connote over to my target audience is efficiently shown in these pictures.

8. On my random snapping trip I managed to get some real-life examples of posters I was trying to explain earlier on in the blog, this will give me a good base to build my poster around as I now have a real-life example to help me construct my own.