1. Salesforce1 Platform
for Programmers

2. @forcedotcom
@joshbirk
@metadaddy
#forcedotcom
#askforce
David Scruggs Principal Platform Engineer
@davescruggs
In/dscruggs
dscruggs@salesforce.com
Stewart Loewen Solution Strategist
/in/stewartloewen
sloewen@salesforce.com

3. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve
risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com,
inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of
historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any
statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or
upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in
our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate,
our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service
and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form
10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered
on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

4. Login and get ready
UofM Wireless
Internet Instructions
On Each Table

5. Be interactive

6. For the Eclipse fans in the room
Use the Editor
of Your Choice

7. http://developer.force.com/join
Free Developer Environment

8. Online Workbook
http://bit.ly/force_apex_book

9. Salesforce is a Platform Company. Period.
-Alex Williams, TechCrunch
500M
API Calls Per Day6B
Lines of Apex
4M+
Apps Built on
the Platform
72B
Records Stored
Salesforce1 Platform

10. 1.4 million…and growing

11. Core
Services
Chatter
Multi-
language
Translation
Workbench
Email
ServicesAnalytics
Cloud
Database
Scheema
Builder
Search
Visualforce
MonitoringMulti-tenant
Apex
Data-level
Security
Workflows
APIs
Mobile
Services
Social
APIs
Analytics
APIs
Bulk APIsRest APIs Metadata
APIs
Soap APIs
Private App
Exchange
Custom
Actions
Identity
Mobile
Notifications
Tooling
APIs
Mobile
Packs
Mobile SDK
Offline
Support
Streaming
APIs
Geolocation
ET 1:1 ET Fuel
Heroku1
Heroku
Add-Ons
Sharing
Model
ET API
Salesforce1 Platform

12. Every Object, Every Field: Salesforce1 Mobile Accessible
AppExchange Apps:
Dropbox Concur Evernote ServiceMax More
Custom Apps and Integrations:
SAP Oracle Everything Custom More
Sales, Service and Marketing
Accounts Cases Campaigns Dashboards More

13. Your App
Every Object, Every Field: API Enabled
GET
POST
PATCH
DELETE
OAuth 2.0
HTTPS

14. Every Object, Every Field: Apex and Visualforce Enabled
Visualforce Pages
Visualforce Components
Apex Controllers
Apex Triggers
Custom UICustom UI
Custom LogicCustom Logic

16. Warehouse Application Requirements
• Track price and inventory on hand for all merchandise
• Create invoices containing one or more merchandise items
as a line items
• Present total invoice amount and current shipping status

17. Warehouse Data Model
Merchandise
Name Price Inventory
Pinot $20 15
Cabernet $30 10
Malbec $20 20
Zinfandel $10 50
Invoice
Number Status Count Total
INV-01 Shipped 16 $370
INV-02 New 20 $200
Invoice Line Items
Invoice Line Merchandise Units
Sold
Unit Price Value
INV-01 1 Pinot 1 15 $20
INV-01 2 Cabernet 5 10 $150
INV-01 3 Malbec 10 20 $200
INV-02 1 Pinot 20 50 $200

18. Indexed Field
• Primary Keys
• Id
• Name
• OwnerId
• Audit Dates
• Created Date
• Last Modified Date
• Foreign Keys
• Lookups
• Master-Detail
• CreatedBy
• External ID Fields
• External ID Fields
• Unique Fields
• Fields indexed by Salesforce
Using a query with two or more indexed filters greatly increases performance

19. Two Approaches to Development
Visualforce Pages
Visualforce Components
Apex Controllers
Apex Triggers
Metadata API
REST API
Bulk API
Formula Fields
Validation Rules
Workflows and Approvals
Custom Objects
Custom Fields
Relationships
Page Layouts
Record Types
User
Interface
Business
Logic
Data
Model
Declarative Approach Programmatic Approach

20. Declarative before Programmatic
Use declarative features when possible:
• Quicker to build
• Easier to maintain and debug
• Possible addition of new features
• Do not count against governor limits
For example:
• Will a workflow suffice instead of a trigger?
• Will a custom layout work instead of Visualforce?

21. Warehouse Data Model
Merchandise
Name Price Inventory
Pinot $20 15
Cabernet $30 10
Malbec $20 20
Zinfandel $10 50
Invoice
Number Status Count Total
INV-01 Shipped 16 $370
INV-02 New 20 $200
Invoice Line Items
Invoice Line Merchandise Units
Sold
Unit Price Value
INV-01 1 Pinot 1 20 $20
INV-01 2 Cabernet 5 10 $150
INV-01 3 Malbec 10 20 $200
INV-02 1 Pinot 20 50 $200
Workflow Rule
When inserted, if unit price is blank then fill it with
the Merchandise price value

22. Hands On Tutorials
#1: Setup your Environment

23. Apex
Cloud-based programming language on Salesforce1

24. Introduction to Apex
• Object-Oriented Language
• Dot Notation Syntax
• Cloud based compiling, debugging and unit testing
• “First Class” Citizen on the Platform

25. public with sharing class myControllerExtension implements Util {
private final Account acct;
public Contact newContact {get; set;}
public myControllerExtension(ApexPages.StandardController stdController) {
this.acct = (Account)stdController.getRecord();
}
public PageReference associateNewContact(Id cid) {
newContact = [SELECT Id, Account from Contact WHERE Id =: cid LIMIT 1];
newContact.Account = acct;
update newContact;
}
}
Apex Anatomy
Class and Interface based Scoped Variables Inline SOQL Inline DML

26. Developer Console
• Browser Based IDE
• Create and Edit Classes
• Create and Edit Triggers
• Run Unit Tests
• Review Debug Logs

27. Hands On Tutorials
#2: Using the Dev Console
#3: Creating Apex Classes
Extra Credit:
http://bit.ly/ELEVATE-Apex-Email-EC

28. Unit Testing
Code which asserts that existing logic is operating correctly

29. • Code to test code
• Tests can mirror user
expecations
• System Asserts increase
predictability
• Line Coverage increase
predictability
Unit Testing

30. Unit Testing in Apex
 Built in support for testing
– Test Utility Class Annotation
– Test Method Annotation
– Test Data build up and tear down
 Unit test coverage is required
– Must have at least 75% of code covered
 Why is it required?

31. Basic Unit Test Structure
@isTest
public class TestClase{
@isTest static void testCase(){
//setup test data
List<Contact> contacts = ContactFactory.createTestContacts();
//process / perform logic
EvaluateContacts.process(contacts);
//assert outcome
System.assertEquals(EvaluateContacts.processed.size(),contacts.size());
}
}

32. Testing Permissions
//Set up user
User u1 = [SELECT Id FROM User WHERE Alias='auser'];
//Run As U1
System.RunAs(u1){
//do stuff only u1 can do
}

33. Static Resource Data
List<Invoice__c> invoices = Test.loadData(Invoice__c.sObjectType, 'InvoiceData');
update invoices;

34. Testing Context and Asynchronous Behavior
// this is where the context of your test begins
Test.StartTest();
//execute future calls, batch apex, scheduled apex
UtilityRESTClass.performCallout();
// this is where the context ends
Text.StopTest();
System.assertEquals(a,b); //now begin assertions

35. Apex Triggers
• Event Based Logic
• Associated with Object Types
• Before or After:
• Insert
• Update
• Delete
• Undelete

36. Controlling Flow
trigger LineItemTrigger on Line_Item__c
(before insert, before update) {
//separate before and after
if(Trigger.isBefore) {
//separate events
if(Trigger.isInsert) {
System.debug(‘BEFORE INSERT’);
DelegateClass.performLogic(Trigger.new);

37. Static Flags
public with sharing class AccUpdatesControl {
// This class is used to set flag to prevent multiple calls
public static boolean calledOnce = false;
public static boolean ProdUpdateTrigger = false;
}

38. Chatter Triggers
trigger AddRegexTrigger on Blacklisted_Word__c (before insert, before update)
{
for (Blacklisted_Word__c f : trigger.new)
{
if(f.Custom_Expression__c != NULL)
{
f.Word__c = '';
f.Match_Whole_Words_Only__c = false;
f.RegexValue__c = f.Custom_Expression__c;
}
}
}

39. Hands On Tutorials
#4: Apex Triggers
#5: Apex Unit Tests
Extra Credit: http://bit.ly/ELEV-triggers
http://bit.ly/ELEVATE-Mock-Endpoint-EC

40. LUNCHLunch
Down the hall

41. Scheduled Apex
Interface for scheduling Apex jobs

42. Schedulable Interface
global with sharing class WarehouseUtil implements Schedulable {
//General constructor
global WarehouseUtil() {}
//Scheduled execute
global void execute(SchedulableContext ctx) {
//Use static method for checking dated invoices
WarehouseUtil.checkForDatedInvoices();
}

43. System.schedule('testSchedule','0 0 13 * * ?',
new WarehouseUtil());Via Apex
Via Web UI
Schedulable Interface

44. Batch Apex
Apex interface for processing large datasets asynchronously

45. Apex Batch Processing
 Governor Limits
– Various limitations around resource usage
 Asynchronous processing
– Send your job to a queue and we promise to run it
 Can be scheduled to run later
– Kind of like a cron job

46. Batchable Interface
global with sharing class WHUtil implements Database.Batchable<sObject>
{
global Database.QueryLocator start(Database.BatchableContext BC)
{ //Start on next context }
global void execute(Database.BatchableContext BC,
List<sObject>scope)
{ //Execute on current scope }
global void finish(Database.BatchableContext BC)
{ //Finish and clean up context }
}

47. Unit Testing Asynchronous Apex
//setup test data
Test.StartTest();
System.schedule('testSchedule','0 0 13 * * ?',new,WarehouseUtil());
ID batchprocessid = Database.executeBatch(new WarehouseUtil());
Test.StopTest();
//assert outcomes

48. Apex Integration
Using Apex with third party systems

49. Apex HTTP
public FlickrList getFlickrData(string tag) {
HttpRequest req = new HttpRequest();
req.setMethod('GET');
req.setEndpoint('http://api.flickr.com/services/feeds/photos_public.gne?
nojsoncallback=1&format=json&tags='+tag);
HTTP http = new HTTP();
HTTPResponse res = http.send(req);
return
(FlickrList)JSON.deserialize(res.getBody().replace(''',''),FlickrList.class
);
}

50. Apex REST
@RestResource(urlMapping='/CaseManagement/v1/*')
global with sharing class CaseMgmtService
{
@HttpPost
global static String attachPic(){
RestRequest req = RestContext.request;
RestResponse res = Restcontext.response;
Id caseId = req.requestURI.substring(req.requestURI.lastIndexOf('/')+1);
Blob picture = req.requestBody;
Attachment a = new Attachment (ParentId = caseId,
Body = picture,
ContentType = 'image/

51. Unit Tests: Mock HTTP Endpoints
@isTest
global class MockHttp implements HttpCalloutMock {
global HTTPResponse respond(HTTPRequest req) {
// Create a fake response
HttpResponse res = new HttpResponse();
res.setHeader('Content-Type', 'application/json');
res.setBody('{"foo":"bar"}');
res.setStatusCode(200);
return res;
}
}

52. Unit Tests: Mock HTTP Endpoints
@isTest
private class CalloutClassTest {
static void testCallout() {
Test.setMock(HttpCalloutMock.class, new MockHttp());
HttpResponse res = CalloutClass.getInfoFromExternalService();
// Verify response received contains fake values
String actualValue = res.getBody();
String expectedValue = '{"foo":"bar"}';
System.assertEquals(actualValue, expectedValue);
}
}

53. Hands On Tutorials
#6: Apex Batch Processing
#7: Apex REST
Extra Credit:
http://bit.ly/ELEVATE-REST-Response-EC

54. Visualforce
Component-based user interface framework on Salesforce1

55. Visualforce Components
<apex:page StandardController="Contact” extensions="duplicateUtility”
action="{!checkPhone}”>
<apex:form>
<apex:outputField var="{!Contact.FirstName}” />
<apex:outputField var="{!Contact.LastName}" />
<apex:inputField var="{!Contact.Phone}" />
<apex:commandButton value="Update" action="{!quicksave}" />
</apex:form>
</apex:page>
Standard & Custom Controllers
Custom Extensions Data bound components Controller Callbacks

56. Hashed information block to track server side transports
Viewstate

57.  Apex Forms
– Visualforce component bound to an Apex Method
 Javascript Remoting
– Annotated Apex methods exposed to JavaScript
Interacting with Apex

58. Using JavaScript Remoting
Visualforce.remoting.Manager.invokeAction(
'{!$RemoteAction.ContactExtension.makeContact}',
“003i000000cxdHP”, “Barr”
function(result, event) {
//...callback to handle result
alert(result.LastName);
});
@RemoteAction
global static Contact makeContact
(String cid, String lname) {
return new Contact(id=cid,Last_Name=lname);
}
ApexVisualforce

59. Sample Success Message
{
"statusCode":200,
"type":"rpc",
"ref":false,
"action":"IncidentReport",
"method":"createIncidentReport",
"result":"a072000000pt1ZLAAY",
"status":true
}

60. Sample Error Message
{
"statusCode":400,
"type":"exception",
"action":"IncidentReport",
"method":"createIncidentReport",
"message":"List has more than 1 row for assignment to SObject",
"data": {"0":{"Merchandise__c":"a052000000GUgYgAAL",
"Type__c":"Accident",
"Description__c":"This is an accident report"}},
"result":null,
"status":false
}

61. Remote Objects (Preview in Spring ’14)
<apex:jsSObjectBase shortcut="tickets">
<apex:jsSObjectModel name="Ticket__c" />
<apex:jsSObjectModel name="Contact" fields="Email" />
<script>
var contact = new tickets.Contact();
contact.retrieve({
where: {
Email: {
like: query + '%'
}
}
}, function(err, data) {
//handle query results here
CRUD/Q Functionality Data Model Components JavaScript Framework Friendly

62. Interacting with Apex
• ActionFunction allows direct binding of variables
• ActionFunction requires ViewState
• JavaScript Remoting binds to static methods
• JavaScript Remoting uses no ViewState
• Transient, Private and Static reduce Viewstate

63. Hands On Tutorials
#8: Salesforce1 Visualforce
Extra Credit:
http://bit.ly/ELEVATE-Streaming-EC

64. Canvas
Framework for embedding third party apps into Salesforce

65. How Canvas Works
• Only has to be accessible from the
user’s browser
• Authentication via OAuth or Signed
Response
• JavaScript based SDK can be
associated with any language
• Within Canvas, the App can make
API calls as the current user
• apex:CanvasApp allows
embedding via Visualforce
Any Language, Any Platform

66. Using publisher.js
Sfdc.canvas.publisher.subscribe({
name: "publisher.post",
onData: function(e) {
// fires when the user hits 'Submit'
postToFeed();
}
});
Sfdc.canvas.publisher.publish({
name: "publisher.close",
payload: { refresh:"true"}
});

67. API Leveraging industry standard HTTP
REST API

68. OAuth
Industry standard for authenticating users for third party apps

69. Remote
Application
Salesforce1
Platform
Sends App Credentials
User logs in,
Token sent to callback
Confirms token
Send access token
Maintain session with
refresh token
OAuth2 Authentication Flow

70. Hands On Tutorials
#9: Salesforce1 Canvas
Recess:
bit.ly/Forcecraft

71. Double-click to enter title
Double-click to enter text
The Wrap Up

72. Survey: http://bit.ly/MSP_Survey
Slides: http://bit.ly/apex_workshop_slides

73. Double-click to enter title
Double-click to enter text
http://developer.force.com

74. Developer Groups
Join a Salesforce Developer Group
http://bit.ly/fdc-dugs
Twin Cities Developer Group
http://www.meetup.com/SFTCDUG/
Become a User Group Leader
Email: April Nassi <anassi@salesforce.com>

75. LUNCHSalesforce1 APIs
Family of APIs on the Salesforce1 Platform

76. LUNCHMobile SDK
Development Kit for building hybrid and native iOS and Android apps

77. LUNCHAppExchange
Enterprise marketplace for Salesforce1 Apps

78. LUNCHHeroku
Polyglot framework for hosting applications

79. @forcedotcom
@joshbirk
@metadaddy
#forcedotcom
#askforce

80. Joshua Birk
Developer Evangelist
@joshbirk
joshua.birk@salesforce.com
Matthew Reiser
Solution Architect
@Matthew_Reiser
mreiser@salesforce.com

81. simplicity
is the ultimate
form of
sophistication
- Da Vinci

82. Thank You