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Social Media Manifesto -- Dave Saunders
1. Social Media Manifesto How to harness the true power of social media, attract all the leads you want and never leave the house
2. Quick history of marketing In the beginning, it was all “social marketing” Mass media was rare: usually in the form of giant pyramids The invention of the printing press made it possible for one person to reach many through replication Other technology followed: Postal Mail Recordings Radio TV This direct media created incredible opportunities No socializing “Social proof” from testimonials Download the Social Media Manifesto todaywww.yoursocialbrand.com/report
3. Then Came the Internet Originally the Internet was very social USENET, MUD, IRC, Email Reflectors Commercial activity (SPAM) was illegal Relationships created over the Internet created billions of dollars The Web Had no technology for 2-way connections Transformed the Internet into another source of mass media Download the Social Media Manifesto todaywww.yoursocialbrand.com/report
4. Social Media Restored the ability to interact to the Internet Created HUGE new opportunities Already 1,000s of social media sites Each give you an opportunity to connect with people LOOKING FOR YOU http://www.go2web20.net/ Download the Social Media Manifesto todaywww.yoursocialbrand.com/report
5. Two Marketing Paradigms Internet/Direct Marketing One to many approach Search engine and traffic focus Focuses on list building and “instant sales” Social Media Marketing Giant cocktail party Does not require search engine rankings Combined Unprecedented power to connect and follow-up with people Download the Social Media Manifesto todaywww.yoursocialbrand.com/report
6. Your Advantage Professional networkers have an advantage over Internet Marketers Reach out and engage others through social media Make friends first Don’t just wait for your opportunity to issue your pitch Give value Bless others BE open to receive Download the Social Media Manifesto todaywww.yoursocialbrand.com/report
7. Build your network Recommended Sites Facebook.com LinkedIn.com Friendfeed.com Flickr.com YouTube.com Fill out your profile completely I help others… Connect to others Do NOT use the standard invite messages Make a connection Seek common ground Download the Social Media Manifesto todaywww.yoursocialbrand.com/report
8. Learn More Today Read The Social Media Manifesto www.yoursocialbrand.com/report Share the link with others Not just for networkers Business Owners Restaurateurs Professionals Job Seekers The more people who learn how to harness social media to create value the more WE ALL WIN Download the Social Media Manifesto todaywww.yoursocialbrand.com/report