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C20 Workshop

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Dave Peck
Dave Peck

Community 2.0 Workshop

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Getting Started With Community Kellie Parker, SEGA Connie Bensen, Techrigy Dave Peck, LSF Corp Community 2.0 Conference Workshop May 11, 2009
Introductions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Morning Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Afternoon Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Communities Dave Peck
Typical Online Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B2B & B2C and Traffic Driving ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community is at the Center
Figuring Out Your Goals
Some Typical Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Accomplishing Your Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B2B vs. B2C Needs & Traits
Typical Needs & Traits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Join or Build? Kellie Parker
The Question Feels Like This
… But Is More Like This
Before You Start a Community ,[object Object],[object Object],[object Object],[object Object]
Social Media and Community
Break Time!
The Community Manager’s Toolbox Kellie Parker
There Are Lots of Options … and many more!
It May Feel Like a Jumble…
The Key: Get a Strategy & Stick to It
The Community Toolbox ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meet the Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Forums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Chat ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wiki ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Groups ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
… and more ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Buy vs. Build ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics & ROI Connie Bensen
Metrics & Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monthly Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quantitative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Traffic Google Analytics vs Social Web Techrigy SM2
Qualitative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identifying Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Monitoring Tools Blogs Google Alerts, Yahoo Alerts Comments Backtype Message Boards Board Reader, BoardTracker Twitter TweetBeep, TwitterSearch Social Bookmarking StumbleUpon, Digg, Reddit, Delicious Social Media Search Engine SocialMention, Serph, Keotag
Social Media Monitoring Tools Multimedia Search YouTube, Flickr Custom Feed Social Media Firehose, Yahoo Pipes Professional Tools Trackur, Techrigy SM2, Radian6, Visible Technologies Website Traffic Google Analytics, Quantcast, Alexa, Compete Blog Traffic & Backlinks Technorati, Wordpress Overview Xinu
Building Brand in Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?
Lunch
Community Culture Kellie Parker
Culture Defined ,[object Object],[object Object]
Community Forms Culture
Linked In
Digg
Gawker
YouTube
I Can Has Cheezburger
Survivor Sucks
Rules & Standards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Culture is More Than Rules ,[object Object],[object Object],[object Object],[object Object],[object Object]
Setting Culture from the Beginning ,[object Object],[object Object],[object Object],[object Object]
Break
Internal Matters Connie Bensen
Internal Influence ,[object Object],[object Object],[object Object],[object Object],[object Object]
Executive Sponsorship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Management ,[object Object],[object Object],[object Object],[object Object],[object Object]
Internal Web 2.0 Ambassador ,[object Object],[object Object],[object Object],[object Object]
Questions?
THANK YOU! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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C20 Workshop

Hinweis der Redaktion

  1. Thanks for attending and welcome to our session on getting started with community. We hope that you’ll find this day insightful, interesting, and full of recommendations you can use when starting your community.