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So you have a Startup Idea?
Pitch Clinic
© 2017 DKParker, LLC @DaveParkerSEAwww.DKParker.com
Welcome!
© 2017 DKParker, LLC @DaveParkerSEAwww.DKParker.com
Agenda
qWhat do Investors look for?
qBig Ideas/Big Markets
qBusiness Models
q8 Rules
qExample
qBreak
qYour Turn – Pitches and Feedback
© 2016 Code Fellows www.DKParker.com
Rules of the Road
○ Don’t Ramble – I’ll interrupt
○ Network – you need to build you network for the future starting tonight
○ Attend – “6 Month Startup” starting October 18
> Ideation to Revenue – Entrepreneur Development Program
> Students $20
> Founders $35
> At the Door $45
> Includes dinner
> Monthly Milestones
> Access to Mentors
Mentors
○ Serena Glover – Angel Investor and Advisory
○ Caitlin Goetz – Head of Community at Lighter Capital
○ Dave Parker – Venture Partner @SevenPeaksVC
Don’t be afraid to share your idea!
© 2017 DKParker, LLC @DaveParkerSEAwww.DKParker.com
What Investors Look for in a Startup
1. Team
2. Market
3. Idea
4. Traction
> Product
> Revenue
5. Business Model
6. Timing
7. IP or Knowledge of the market and speed
© 2017 DKParker, LLC www.DKParker.com
About Markets
○ B2B or B2C
○ Billions
○ $100M opportunity
○ If you own the market how big would it be
○ Established vs immature – headwinds vs tailwinds
○ Market leader vs first mover
○ Known vs unknown
○ Go to market knowledge
© 2017 DKParker, LLC www.DKParker.com
BIG Ideas
○ Simple
○ Transformation vs incremental
○ Changes the market
○ Creates new market from nascent demand
○ Changes the world
© 2017 DKParker, LLC www.DKParker.com
○ Passion
○ Ideas matter
○ Product matters
○ Is important but not sufficient
○ Execution matter if it’s a good
idea
○ Company = investments
© 2017 DKParker, LLC www.DKParker.com
Thinking Like an Investor
”When we invest in a company, we consider six things – Team, Team, Team,
Market, Progress and Idea” David Cohen, Techstars founder video @6:30
Single Biggest Reason Startup Fail – Bill Gross Idea Lab Founder Video
Idea, Team, Business Model, Funding, Timing
© 2017 DKParker, LLC www.DKParker.com
8 Rules
© 2017 DKParker, LLC @DaveParkerSEAwww.DKParker.com
8 Rules
1. Simple Ideas Win
2. You have a revenue stream
3. Name your customer
4. Make something explainable
5. Small Markets suck
6. Mix in a secret sauce
7. Be Original
8. What questions do you want me asking after your pitch
© 2017 DKParker, LLC www.DKParker.com
© 2017 DKParker, LLC www.DKParker.com
Explain Your Idea
© 2017 DKParker, LLC @DaveParkerSEAwww.DKParker.com
Madlibs for Startups
© 2017 DKParker, LLC www.DKParker.com
I want to develop
to help
(solve a problem)
(with secret sauce)
(a defined offering)
(a target audience)
The Offering
○ Be specific
> A “social utility” vs a commerce site
○ Avoid buzzwords
> “mobile social CRM” vs. iPhone App
○ Skip the Adjectives – please
> ”a revolutionary service” vs. backend software
© 2017 DKParker, LLC www.DKParker.com
The Audience
○ Identify Demographics
> IT buyer, new mother
○ Specific Market
> Artists and musicians vs unsigned alternative bands
○ Clarify the buyer
> Large businesses vs purchasing manager
○ How large is the market
© 2017 DKParker, LLC www.DKParker.com
The Problem
○ Pain pill vs vitamin
○ Is the value to be created?
○ Can that value be captured?
○ Is it really a problem? Or do you just want it to be a problem?
○ If not a problem, e.g. a Game is it fun?
© 2017 DKParker, LLC www.DKParker.com
Secret Sauce
○ What’s special about the product
○ What’s special about you
○ What’s special about the team
© 2017 DKParker, LLC www.DKParker.com
BREAK
© 2016 Code Fellows @DaveParkerSEAwww.DKParker.com
Workshop – Your Turn
© 2016 Code Fellows @DaveParkerSEAwww.DKParker.com
I am developing
(solve a problem)
(a target
audience)
(with secret sauce).
(a defined
offering)
Step	1:	Articulate
Step	2:	Evaluate
Simple	idea? One	revenue	stream?
Identifiable	customer? Easily	explainable?
Large	enough	market? Legitimate	secret	sauce?
Original?
to help
© 2017 DKParker, LLC www.DKParker.com
Resources
© 2016 Code Fellows @DaveParkerSEAwww.DKParker.com
Resources
○ Crunchbase
> Funded companies, amount, investors.
> ”Pattern Match” for companies that are similar
○ Business Models – ideas are unique, seldom are business models
> 9 B2B
> 10 B2C
○ Blogs
> Tom Tunguz, Redpoint http://tomtunguz.com/ SaaS and MRR
> Brad Feld, Foundry Group http://www.feld.com/
> Fred Wilson, Union Square http://avc.com/
> Version One – Marketplace VC Blog, http://versionone.vc/
○ Pitch Resources
> Startup Weekend
> Best Startup Pitch decks
> Guy Kawasaki “10 Slides”
© 2017 DKParker, LLC www.DKParker.com
Q&A
@DaveParkerSEA© 2017 DKParker, LLC www.DKParker.com
Thanks!
@DaveParkerSEA
Dave@DKParker.com
© 2016 Code Fellows @DaveParkerSEAwww.DKParker.com
Add Idea Survey
www.DKParker.com
Pitch Time?
© 2016 Code Fellows @DaveParkerSEAwww.DKParker.com

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Pitch Clinic Seattle Startup Week - Dave Parker Seven Peaks VC

  • 1. So you have a Startup Idea? Pitch Clinic © 2017 DKParker, LLC @DaveParkerSEAwww.DKParker.com
  • 2. Welcome! © 2017 DKParker, LLC @DaveParkerSEAwww.DKParker.com
  • 3. Agenda qWhat do Investors look for? qBig Ideas/Big Markets qBusiness Models q8 Rules qExample qBreak qYour Turn – Pitches and Feedback © 2016 Code Fellows www.DKParker.com
  • 4. Rules of the Road ○ Don’t Ramble – I’ll interrupt ○ Network – you need to build you network for the future starting tonight ○ Attend – “6 Month Startup” starting October 18 > Ideation to Revenue – Entrepreneur Development Program > Students $20 > Founders $35 > At the Door $45 > Includes dinner > Monthly Milestones > Access to Mentors
  • 5. Mentors ○ Serena Glover – Angel Investor and Advisory ○ Caitlin Goetz – Head of Community at Lighter Capital ○ Dave Parker – Venture Partner @SevenPeaksVC
  • 6. Don’t be afraid to share your idea! © 2017 DKParker, LLC @DaveParkerSEAwww.DKParker.com
  • 7. What Investors Look for in a Startup 1. Team 2. Market 3. Idea 4. Traction > Product > Revenue 5. Business Model 6. Timing 7. IP or Knowledge of the market and speed © 2017 DKParker, LLC www.DKParker.com
  • 8. About Markets ○ B2B or B2C ○ Billions ○ $100M opportunity ○ If you own the market how big would it be ○ Established vs immature – headwinds vs tailwinds ○ Market leader vs first mover ○ Known vs unknown ○ Go to market knowledge © 2017 DKParker, LLC www.DKParker.com
  • 9. BIG Ideas ○ Simple ○ Transformation vs incremental ○ Changes the market ○ Creates new market from nascent demand ○ Changes the world © 2017 DKParker, LLC www.DKParker.com
  • 10. ○ Passion ○ Ideas matter ○ Product matters ○ Is important but not sufficient ○ Execution matter if it’s a good idea ○ Company = investments © 2017 DKParker, LLC www.DKParker.com
  • 11. Thinking Like an Investor ”When we invest in a company, we consider six things – Team, Team, Team, Market, Progress and Idea” David Cohen, Techstars founder video @6:30 Single Biggest Reason Startup Fail – Bill Gross Idea Lab Founder Video Idea, Team, Business Model, Funding, Timing © 2017 DKParker, LLC www.DKParker.com
  • 12. 8 Rules © 2017 DKParker, LLC @DaveParkerSEAwww.DKParker.com
  • 13. 8 Rules 1. Simple Ideas Win 2. You have a revenue stream 3. Name your customer 4. Make something explainable 5. Small Markets suck 6. Mix in a secret sauce 7. Be Original 8. What questions do you want me asking after your pitch © 2017 DKParker, LLC www.DKParker.com
  • 14. © 2017 DKParker, LLC www.DKParker.com
  • 15. Explain Your Idea © 2017 DKParker, LLC @DaveParkerSEAwww.DKParker.com
  • 16. Madlibs for Startups © 2017 DKParker, LLC www.DKParker.com I want to develop to help (solve a problem) (with secret sauce) (a defined offering) (a target audience)
  • 17. The Offering ○ Be specific > A “social utility” vs a commerce site ○ Avoid buzzwords > “mobile social CRM” vs. iPhone App ○ Skip the Adjectives – please > ”a revolutionary service” vs. backend software © 2017 DKParker, LLC www.DKParker.com
  • 18. The Audience ○ Identify Demographics > IT buyer, new mother ○ Specific Market > Artists and musicians vs unsigned alternative bands ○ Clarify the buyer > Large businesses vs purchasing manager ○ How large is the market © 2017 DKParker, LLC www.DKParker.com
  • 19. The Problem ○ Pain pill vs vitamin ○ Is the value to be created? ○ Can that value be captured? ○ Is it really a problem? Or do you just want it to be a problem? ○ If not a problem, e.g. a Game is it fun? © 2017 DKParker, LLC www.DKParker.com
  • 20. Secret Sauce ○ What’s special about the product ○ What’s special about you ○ What’s special about the team © 2017 DKParker, LLC www.DKParker.com
  • 21. BREAK © 2016 Code Fellows @DaveParkerSEAwww.DKParker.com
  • 22. Workshop – Your Turn © 2016 Code Fellows @DaveParkerSEAwww.DKParker.com
  • 23. I am developing (solve a problem) (a target audience) (with secret sauce). (a defined offering) Step 1: Articulate Step 2: Evaluate Simple idea? One revenue stream? Identifiable customer? Easily explainable? Large enough market? Legitimate secret sauce? Original? to help © 2017 DKParker, LLC www.DKParker.com
  • 24. Resources © 2016 Code Fellows @DaveParkerSEAwww.DKParker.com
  • 25. Resources ○ Crunchbase > Funded companies, amount, investors. > ”Pattern Match” for companies that are similar ○ Business Models – ideas are unique, seldom are business models > 9 B2B > 10 B2C ○ Blogs > Tom Tunguz, Redpoint http://tomtunguz.com/ SaaS and MRR > Brad Feld, Foundry Group http://www.feld.com/ > Fred Wilson, Union Square http://avc.com/ > Version One – Marketplace VC Blog, http://versionone.vc/ ○ Pitch Resources > Startup Weekend > Best Startup Pitch decks > Guy Kawasaki “10 Slides” © 2017 DKParker, LLC www.DKParker.com
  • 26. Q&A @DaveParkerSEA© 2017 DKParker, LLC www.DKParker.com
  • 27. Thanks! @DaveParkerSEA Dave@DKParker.com © 2016 Code Fellows @DaveParkerSEAwww.DKParker.com
  • 29. Pitch Time? © 2016 Code Fellows @DaveParkerSEAwww.DKParker.com