Clark Nuber Bellevue, WA 9/24/2019. Startup Fundraising and Board presentation.

1. Copyright
DKParker, LLC
2018
@DaveParkerSEA
Startups Fundraising and Board
Management
Dave Parker
@DaveParkerSEA
www.dkparker.com/blog
Dave@dkparker.com

2. Copyright
DKParker, LLC
2018
@DaveParkerSEA
Agenda
¤ About Dave
¤ Startup Fundraising Mistakes
¤ Startup Boards

3. Copyright
DKParker, LLC
2018
@DaveParkerSEA
About Dave
¤ 5X founder, Board Member, former SVP Programs at UP
Global (Startup Weekend + Startup America)
¤ Startup Next creator
¤ Startup Week
¤ Author – soon to launch “6 Month Startup – Ideation to
Revenue”
¤ 8 transactions – 6 sell side, 2 buy side
¤ VC/Investor

4. Copyright
DKParker, LLC
2018
@DaveParkerSEA
Startup Fundraising Mistakes
¤ Asking for $$ too early
¤ Asking for advice is fine
¤ Deck doesn’t sync with financial model
¤ Not understanding parts of the Business Model
¤ Not understanding Unit Economics
¤ New Revenue models

5. Copyright
DKParker, LLC
2018
@DaveParkerSEA
Creating
Value:
Product,
Team &
Market
Business Model

6. Copyright
DKParker, LLC
2018
@DaveParkerSEA
Capturing
Value:
Reasonable to
Exceptional
Returns –
Traction & Idea
Business Model

7. Copyright
DKParker, LLC
2018
@DaveParkerSEA
Delivering
Value:
Price,
Economics,
S&M
Business Model

8. Copyright
DKParker, LLC
2018
@DaveParkerSEA
Creating Value:
Product
Delivering
Value: Price,
Economics,
S&M
Capturing
Value
Reasonable to
Exceptional
Returns
Defining Business Model

9. Copyright
DKParker, LLC
2018
@DaveParkerSEA
Unit Economics
¤ Customer Acquisition Costs (CAC)
¤ Life Time Value (LTV)
¤ LTV:CAC Ratio
¤ B2B >5
¤ B2C >10

10. Copyright
DKParker, LLC
2018
@DaveParkerSEA
OrganicSearch
PaidSearch
WordofMouth
SalesCalls
PR
Miracles!
TimetoClose
Month1
Month2
Month3
Month4
$
Spen
d
#
Conv
#
Conv
#
MRR
Time

11. Copyright
DKParker, LLC
2018
@DaveParkerSEA
16 Startup Revenue Models
1. Fee for Servicer
2. Commerce
3. Subscription
4. Productize a Service
5. Transaction Fee/Rental
6. Lead Generation
7. Gaming
8. Marketplace
9. Advertising/Search
10. New Media
11. Combinations
12. Coins Tokens
13. Multi-sided Marketplaces
14. Big Data
15. Panels
16. Licensing

12. Copyright
DKParker, LLC
2018
@DaveParkerSEA
Startup Boards

13. Copyright
DKParker, LLC
2018
@DaveParkerSEA
Boards are People
¤ Advisors operate independent of formality – it’s a good
place to start and not scary
¤ Starts 1:1
¤ Come and go – establish value and chemistry
¤ Transitions to Board
¤ Executive Chair – member that acts as Chair, runs the
meetings, sets the agenda (might be external)

14. Copyright
DKParker, LLC
2018
@DaveParkerSEA
Advisory Board
¤ Advisory Board has not legal/fiduciary duty
¤ Usually to support product, add creditability or test
candidates for being solid BOD members
¤ Expectations and Milestones need to be documented –
no FREE Stock -
¤ Advisory Agreements
¤ FI.co FAST advisory docs

15. Copyright
DKParker, LLC
2018
@DaveParkerSEA
BOD
¤ Odd number – includes CEO/Founder
¤ 3 or 5 – Avoid 7 until mature rounds
¤ Independent Board member
¤ Options – >than Advisory Board, still stage/experience
dependent
¤ Diverse and Inclusive to Start
¤ Appointed as part of a fundraising round – Angel or VC
¤ Generally no economics – cost to the fund
¤ Travel costs to be discussed
Startup Board Presentation