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Clark Nuber Startup Fundraising & Board Presentation

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Clark Nuber Bellevue, WA 9/24/2019. Startup Fundraising and Board presentation.

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Clark Nuber Startup Fundraising & Board Presentation

  1. 1. Copyright DKParker, LLC 2018 @DaveParkerSEA Startups Fundraising and Board Management Dave Parker @DaveParkerSEA www.dkparker.com/blog Dave@dkparker.com
  2. 2. Copyright DKParker, LLC 2018 @DaveParkerSEA Agenda ¤ About Dave ¤ Startup Fundraising Mistakes ¤ Startup Boards
  3. 3. Copyright DKParker, LLC 2018 @DaveParkerSEA About Dave ¤ 5X founder, Board Member, former SVP Programs at UP Global (Startup Weekend + Startup America) ¤ Startup Next creator ¤ Startup Week ¤ Author – soon to launch “6 Month Startup – Ideation to Revenue” ¤ 8 transactions – 6 sell side, 2 buy side ¤ VC/Investor
  4. 4. Copyright DKParker, LLC 2018 @DaveParkerSEA Startup Fundraising Mistakes ¤ Asking for $$ too early ¤ Asking for advice is fine ¤ Deck doesn’t sync with financial model ¤ Not understanding parts of the Business Model ¤ Not understanding Unit Economics ¤ New Revenue models
  5. 5. Copyright DKParker, LLC 2018 @DaveParkerSEA Creating Value: Product, Team & Market Business Model
  6. 6. Copyright DKParker, LLC 2018 @DaveParkerSEA Capturing Value: Reasonable to Exceptional Returns – Traction & Idea Business Model
  7. 7. Copyright DKParker, LLC 2018 @DaveParkerSEA Delivering Value: Price, Economics, S&M Business Model
  8. 8. Copyright DKParker, LLC 2018 @DaveParkerSEA Creating Value: Product Delivering Value: Price, Economics, S&M Capturing Value Reasonable to Exceptional Returns Defining Business Model
  9. 9. Copyright DKParker, LLC 2018 @DaveParkerSEA Unit Economics ¤ Customer Acquisition Costs (CAC) ¤ Life Time Value (LTV) ¤ LTV:CAC Ratio ¤ B2B >5 ¤ B2C >10
  10. 10. Copyright DKParker, LLC 2018 @DaveParkerSEA OrganicSearch PaidSearch WordofMouth SalesCalls PR Miracles! TimetoClose Month1 Month2 Month3 Month4 $ Spen d # Conv # Conv # MRR Time
  11. 11. Copyright DKParker, LLC 2018 @DaveParkerSEA 16 Startup Revenue Models 1. Fee for Servicer 2. Commerce 3. Subscription 4. Productize a Service 5. Transaction Fee/Rental 6. Lead Generation 7. Gaming 8. Marketplace 9. Advertising/Search 10. New Media 11. Combinations 12. Coins Tokens 13. Multi-sided Marketplaces 14. Big Data 15. Panels 16. Licensing
  12. 12. Copyright DKParker, LLC 2018 @DaveParkerSEA Startup Boards
  13. 13. Copyright DKParker, LLC 2018 @DaveParkerSEA Boards are People ¤ Advisors operate independent of formality – it’s a good place to start and not scary ¤ Starts 1:1 ¤ Come and go – establish value and chemistry ¤ Transitions to Board ¤ Executive Chair – member that acts as Chair, runs the meetings, sets the agenda (might be external)
  14. 14. Copyright DKParker, LLC 2018 @DaveParkerSEA Advisory Board ¤ Advisory Board has not legal/fiduciary duty ¤ Usually to support product, add creditability or test candidates for being solid BOD members ¤ Expectations and Milestones need to be documented – no FREE Stock - ¤ Advisory Agreements ¤ FI.co FAST advisory docs
  15. 15. Copyright DKParker, LLC 2018 @DaveParkerSEA BOD ¤ Odd number – includes CEO/Founder ¤ 3 or 5 – Avoid 7 until mature rounds ¤ Independent Board member ¤ Options – >than Advisory Board, still stage/experience dependent ¤ Diverse and Inclusive to Start ¤ Appointed as part of a fundraising round – Angel or VC ¤ Generally no economics – cost to the fund ¤ Travel costs to be discussed Startup Board Presentation

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