1. M a r k e ting e x c e l l e n ce f ro m i d e a tion t o p ro d ucti on
A Visual Resume of Projects, Skills, and Experiences
DAVE MOREHOUSE

2. M a r k e ting e x c e l l e n ce f ro m i d e a tion t o p ro d ucti on
Contents
 Professional Bio
 Event Management
 Writing & Editing
 Site/Project Management
 Product Management
 Product Marketing Management
 Testimonials
 Contact
 Appendix: Examples & Excerpts

3. M a r k e ting e x c e l l e n ce f ro m i d e a tion t o p ro d ucti on
Professional Bio
I have worked in marketing for more than 15 years in the world of technology, beginning in the
late 90s organizing biotech conferences in major European venues. In 2000, drawing on my
previous academic and business experience, I began my stateside career with Microsoft in
technical writing and editing for Web audiences, which led me to diverse roles there in online
publishing, project and product management, and what was to come to be known as digital
marketing. In the latter half of the 2000s, my focus was on integrative approaches to online
technical audience marketing, developing a niche expertise in social media and influencer
marketing strategies.
In early 2011, I chose to leave Microsoft to seek out new career opportunities. Now working on a
project-by-project basis as a consultant—and developing an independent consulting business on
the side (Domior Consulting Services)—my purpose is to hone my skills, broaden my experience,
and otherwise prepare the way for The Next Big Thing.
Education & Training
 B.A (magna cum laude and ΦΒΚ), Pomona College (1990)
 M.A., University of Washington (1992)
 Ph.C (‘ABD’), University of Washington (1994)
 Certificate in Software Product Management, University
of Washington Extension (2007)

4. M a r k e ting e x c e l l e n ce f ro m i d e a tion t o p ro d ucti on
Event Management
Skills Summary
 Design, print, and distribute
templates, brochures, and programs
 Manage registrations and
communications
 Solicit sponsors
 Manage vendor requirements and
expo logistics
 Negotiate venue and hotel contracts
 Manage budget and staff
Resume Reference:
12.95 – 11.98 | EVENT MANAGER | Scitec SA

5. M a r k e ting e x c e l l e n ce f ro m i d e a tion t o p ro d ucti on
Writing & Editing
Skills Summary
 Author for different audiences and channels, in print and
Sample Online Publications online:
• “Windows XP: What’s New in Device  Website headlines and blurbs
and Hardware Support,” June 2001  Tweets, blogs, and others social media-oriented content types
• “Windows XP Application Compatibility  Website content, top to bottom
Technologies,” June 2001
 Short or long articles
• Numerous blog posts for the Microsoft  Datasheets
System Center team blog, October 2007
– November 2010  White papers
 Brochures
Forthcoming
• “Are Your People Cloud Ready? Why  Manage content development for internal or external
People and Process Trump Technology
in the Transformation of IT,” white
audiences, from concept to delivery:
paper/article for MS Services excerpted  Research
here  Interview
• “Define Your Private Cloud Strategy:  Manage stakeholder review
Strategic Framework and  Finalize and package for delivery
Considerations for Charting Your
Journey to the Cloud,” white  Manage publication, promotion, derivatives (or provide
paper/article for MS Services recommendations)
 Review and professionally edit technical and non-technical
content for online or print
Resume References:
12.95 – 07.01 | WRITER & EDITOR | Scitec SA, Microsoft et al.
05.11 – Present | CONSULTANT | Independent Contractor

6. M a r k e ting e x c e l l e n ce f ro m i d e a tion t o p ro d ucti on
Site/Project Management
Skills Summary
 Manage site strategy and tactical
operations
 Lead virtual cross-functional teams
 Draft end-to-end plans and BRDs
 Execute on projects large and small
(product launches, events, campaigns,
etc.)
 Select and hire vendors
 Manage team, stakeholder, and executive
reviews
 Manage project communications
 Use industry-standard project
management tools and best practices
Resume Reference:
07.01 – 08.04 | SITE MANAGER

7. M a r k e ting e x c e l l e n ce f ro m i d e a tion t o p ro d ucti on
Product Management
Testimonial Skills Summary
“Dave is an extremely bright guy with  Identify business need or opportunity
excellent communication skills and a
measured approach to customer  Elaborate vision and strategy
messaging. He’s articulate, solid
strategically, and puts together the best  Define business requirements, user
slide decks and communiqués that I’ve scenarios, and success metrics
seen. He's clearly a pleasure to work
with.”  Coordinate or manage virtual teams and
- Sandy Khaund, former director at vendors
Microsoft, May 2007
 Read more testimonials.  Manage product feature development using
agile methodologies
 Advocate as “voice of the customer”
 Engage with stakeholders and customers via
diverse communications channels
consistently and professionally
 Evangelize internally and market externally
Resume Reference:
08.04 – 10.07 | SR. PRODUCT MANAGER | Microsoft.com Communities

8. M a r k e ting e x c e l l e n ce f ro m i d e a tion t o p ro d ucti on
Product Marketing Management
Skills Summary
 Define marketing strategies and manage
associated programs
 Digital marketing in general
 Social media marketing
 Influencer marketing
 Partner marketing
 Develop creative and drive campaigns with
agency support
 Evangelize programs and initiatives to internal
and external audiences
 Manage budget and staff
 Conceive and drive creation, publication,
distribution, and promotion of online and print  View a page of the brochure.
collateral  Take a close look at the poster.
 See a program communiqué.
 Develop and manage Web properties and social  View a strategy slide.
media channels  View an event slide.
 Write and manage program communications  Watch a YouTube video.
Resume References:
10.07 – 01.11 | SR. PRODUCT MANAGER
02.11 – Present | CONSULTANT

9. M a r k e ting e x c e l l e n ce f ro m i d e a tion t o p ro d ucti on
Testimonials
Marketing expert Organized and driven
“Dave's marketing expertise and attention to detail ensured He is extremely organized, driven, and "pushes the envelope"
success of the program and because of this, I hope to work on marketing - especially around social media. I would highly
with Dave on future projects.” recommend Dave for any marketing or project management
- Scott Rosenbloom, Microsoft senior product manager role!”
and former client, April 2011 - Michele Todd, strategic alliance manager at Quest
Software, May 2011
Dependable and helpful
“Dave is an excellent team player and a staunch advocate of Experienced and knowledgeable
partners. In the brief time that Dave and I have interacted, he “Dave's experience and depth of knowledge in digital comms
has proven himself to be a dependable and helpful colleague, would benefit any team building out a community influencer
who goes out of his way to enable his colleagues to get their program or formulating a social media strategy.”
work done. Also, he is a tireless advocate of Microsoft’s - Jessica Wallace, former Microsoft colleague and current
partners, working diligently to drive consensus among marketing communications manager at TalentWise, May
internal and external stakeholders to drive forward business 12, 2011
agendas that are critical to Microsoft’s and its partners’
futures.”
- Karun Bakshi, director of business development and
Thoughtful and thorough
evangelism at Microsoft, April 2011 “Dave stands out for his keen intellect and positive attitude.
He has a wide range of contacts both in and outside
Team player and leader Microsoft, which is tremendously helpful. He is thoughtful
and thorough in his approach to his work which, combined
“Dave is a solid combination of focus, drive, and attention to
with his commitment to growing the business and getting
detail. He applies a mature sense of design to his work that
things done, makes him singularly effective--in particular, in
invariably matches the needs of the community…. Perhaps
the role of business partner.”
most important, Dave's a team player, a qualified team
- Matt Zucker, director of alliance management at
leader, and a pleasure to work with.”
DataCore Software, April 2011
- Bob Rebholz, former Microsoft manager and current head
of global product, Shopping.com, May 2007
View these recommendations and more in my LinkedIn profile.

10. M a r k e ting e x c e l l e n ce f ro m i d e a tion t o p ro d ucti on
Contact
linkedin.com/in/davemorehouse
twitter.com/davemorehouse
dave-morehouse.com
david.j.morehouse@gmail.com | dave@domiorconsulting.com
206.240.5099

11. M a r k e ting e x c e l l e n ce f ro m i d e a tion t o p ro d ucti on
Examples & Excerpts
APPENDIX

12. M a r k e ting e x c e l l e n ce f ro m i d e a tion t o p ro d ucti on
Websites & Social Media Channels
Online Legacy
Over 10+ years, I built, launched, managed,
and redesigned numerous Microsoft websites
and social media channels. A few more recent
examples are listed below.
 System Center Home:
microsoft.com/systemcenter
(October 2007 – January 2011)
 Virtualization/Private Cloud:
microsoft.com/privatecloud
(July – November 2010)
 System Center Team Blog:
blogs.technet.com/b/systemcenter
(October 2007 – January 2011)
 Twitter: twitter.com/system_center
 Facebook:
facebook.com/microsoftsystemcenter
 YouTube:
youtube.com/user/systemcenterteam

13. M a r k e ting e x c e l l e n ce f ro m i d e a tion t o p ro d ucti on
Writing Sample: Excerpt from “Are Your People Cloud-Ready?”
Forthcoming (summer 2011) article/white paper targeted at CIOs and other high-level
technical decision makers.

14. M a r k e ting e x c e l l e n ce f ro m i d e a tion t o p ro d ucti on
Project Plan Excerpt: TechNet Redesign Project
100-page Web plan used for a major site migration and redesign project (2003-4), written in
the style of a typical technical spec.

15. M a r k e ting e x c e l l e n ce f ro m i d e a tion t o p ro d ucti on
Marketing Collateral Sample: Dynamic IT Brochure
16-page System Center brochure published for internal and external consumption (trade
shows, etc.); 5000 exemplars produced, late 2008.

16. M a r k e ting e x c e l l e n ce f ro m i d e a tion t o p ro d ucti on
Marketing Collateral Sample: Datacenter Poster
100,000+ produced and distributed to IT professionals through a major industry
publication, late 2008.

17. M a r k e ting e x c e l l e n ce f ro m i d e a tion t o p ro d ucti on
Communications Sample: Influencers Program
Issued in the spring of 2010, these monthly communiqués informed internal audiences of
program progress, news, and metrics.

18. M a r k e ting e x c e l l e n ce f ro m i d e a tion t o p ro d ucti on
Communications Sample: Strategy Slide
Used to explain to an executive audience the main components of the social influence
strategy (fall 2010).

19. M a r k e ting e x c e l l e n ce f ro m i d e a tion t o p ro d ucti on
Communications Sample: Event Slide
Used to introduce 2010 Microsoft Management Summit attendees to the community
experience at this IT pro-focused tradeshow (April 2010).