Here are our slides from Germany's second Beacon Summit in Dusseldorf February 2015.

1. NewAer - Copyright 2014
A better than iBeacon machine to machine software discovery service
Dave Mathews
Founder & CEO

2. NewAer - Copyright 2014
FOUNDER BACKGROUND
Responsible for some of the most disruptive products of the decade
Tapulous
Boxee
Slingbox

3. NewAer - Copyright 2014
FIRST PC IOT DEVICE
The consumer barcode scanner – CueCat from 2000

4. NewAer - Copyright 2014
2009 COMPANY INSPIRATION
Everything beacons an ID for communication before authentication
Peripherals
Wearables
Laptops
Mobiles

5. NewAer - Copyright 2014
FIRST PROXIMITY APPLICATION
ToothTag 2010 – Any radio wave creates any action automatically.

6. NewAer - Copyright 2014
• In room device discovery
• Peer to Peer messaging
• Encrypted communication
• On the fly network creation
• Use for chat apps, coupon or tickets
P2P DISCOVERY & COMMUNICATION

7. NewAer - Copyright 2014
2013 APPLE IBEACON
A Bluetooth Low Energy transmitter to pop notifications on iOS

8. NewAer - Copyright 2014
WILL IBEACON BE SPAM 2.0?
People have a trust relationship with their phones, and your apps.
Whenever you receive a message through the Facebook Messenger app, it sends a notification to your phone so that you can quickly pull up that conversation.

9. NewAer - Copyright 2014
HOLLYWOOD ADVERTISING VISION
Minority Report teased in 2002 what we do today

10. NewAer - Copyright 2014
WE AUTOMATE THE REAL WORLD
• A software only solution that can use any beaconing radio wave
Cellular, WiFi, Bluetooth 2.0 + Bluetooth Smart, and NFC
A New way to automate from any existing Airwave by a mobile device

11. NewAer - Copyright 2014
WHAT IS PROXIMITY
Fixed Location Mobile Presence
Elastic Location + Presence

12. NewAer - Copyright 2014
HOW OUR ENGINE WORKS
Scan RF Fingerprint Analyze Action
NewAer
handles
the
complex
layer
of
scanning
+
machine
ID

13. NewAer - Copyright 2014
HOW COMPANIES DEPLOY US
We are a discovery layer that resides within your applications
• With SDK parity between mobile and desktop operating systems

14. NewAer - Copyright 2014
• Wizard tags your valuable Bluetooth IDs
• Drops a pin instantly when you park your car
• Use a flip phone or wearable as a virtual leash
• No need for networks or infrastructure
• Elastic location and virtualized Geo-fence
SHOWCASE: SHOW ME MY

15. NewAer - Copyright 2014
SHOWCASE: PROXIMITY SHARING
NewAer Proprietary - Not for Distribution
NewAer Share
The easiest way to share !les with any device nearby.
NewAer.com/Share or Share in any app store.

16. NewAer - Copyright 2014
SHOWCASE: KIOSK
• In-store signage system
• Responds to customers
• Android, iPad & Windows
• Identifies any wearable
• Offer or Coupon Delivery

17. NewAer - Copyright 2014
T-SYSTEMS: AUTO SHOWROOM
• Tablet hosts vehicle info
• Sends pics + PDF to user
• iOS 1st gen, Android next
• Records customer intent
• Integrates w/CRM system

18. NewAer - Copyright 2014
PROBLEM: AIRPORT EYE CHARTS
• Terminal signage system
• Codeshare flights add
waiting for your flight #
• Smartphone apps are
cumbersome w/luggage
• Users want a concierge
for travel updates

19. NewAer - Copyright 2014
SHOWCASE: AMERICAN AIRLINES
• Terminal signage system
• Reacts in proximity
• SDK inside carrier’s app
• Leverages any wearable
• Could alert on wearable

20. NewAer - Copyright 2014
• Peer to Peer GPS syncing + messaging
• Instantly see nearby friends or coworkers
• Brands displayed as iBeacon “meet-up” points
• No need for networks or infrastructure
• Ideal for concerts, emergencies & outages
SHOWCASE: IMMEDIACY

21. NewAer - Copyright 2014
MAGNUM: ICE CREAM SOCIAL

22. NewAer - Copyright 2014
T-LABS: 700 BEACONS ON HUMANS

23. NewAer - Copyright 2014
T-LABS: 10TH ANNIVERSARY BEACONS
• In-store signage
• Any display device
• Auto-language
• Identifies wearables
• Real-time Analytics

24. NewAer - Copyright 2014
T-LABS: REAL-TIME HEAT MAPS
• Monitor any beacon
• Tested to 700 iBeacons
• Android based loggers
• Anonymized radio data
• Heat map of presence

25. NewAer - Copyright 2014
INTEL: CEO SUMMIT BEACON BAR

26. NewAer - Copyright 2014
ALCATEL-LUCENT: PROX CALL ROUTING
IMS – Conversation APIs

27. NewAer - Copyright 2014