Aptify

Washington D.C. Metro Area United States

Associations are in a fight for survival. Members are now consumers with abundant options to learn and connect, mostly for free. So why should they pay to belong? To capture their hearts and minds, associations must toss out the old play book of “one size fits all marketing” and deliver targeted, value-based content that solves real problems. Inbound marketing will attract your members using a magnet, not a bullhorn. Different than content marketing, inbound is about developing relevant content for your members and prospects. But it’s also about blogging, SEO, keywords, landing pages, forms, personas, social media, integrations, marketing automation and learning how to tie it all toge...