Mobile Marketing for Businesses and Brands, Tools for Mobile Marketing including advertising and analytics. Plus lots of case studies and digital marketing ideas.
2. Today’s Outline
1. Mobile Marketing Trends!
2. Mobile Marketing Strategy!
3. Considerations for Brands!
4. Mobile Marketing Tools !
3. David Liem
❖ 5 Years in Digital
Marketing Leadership!
❖ Trainer and Conference
Speaker!
❖ I love to help businesses
get their digital marketing
strategy off the ground!
4. What’s your mobile usage?
❖ Find out from your friends…!
1. Most accessed apps!
2. Most accessed websites!
3. What do you like about
these websites?!
4. Items purchased recently
through mobile!
5. Your most recent Google
queries !
6. Time of day most use
mobile!
18. Big Trend - Wearables
❖ Nike FuelBand!
❖ Connect your wearable tech
devices to your mobile!
❖ Stats and Goals!
❖ Social Aspect!
❖ Gamify and competition!
❖ Connect to the larger community!
20. In Summary
❖ Phones in commute, tablets at night!
❖ Entertaining content is what people are looking for!
❖ More time spent consuming media in apps than mobile!
29. Ideas to improve your in store
experience
❖ Add QR codes in store to link to website!
❖ Add website ratings !
❖ Offer unique items only in-store!
❖ Offer unique rewards and coupons to in-store customers
like free WIFI!
❖ Train your staff to sell to the showrooming customer
(price match, better return rate etc)!
30. What ways can I improve in-
person experience with mobile?
37. What are Native Apps?
❖ Designed to run on specific OS’s and firmware!
❖ Make use of mobile features (camera, location, address book)!
❖ Do not need Internet connection to work!
❖ Specific to handset and it’s features!
❖ Distributed on phone’s marketplace!
❖ Preferred for resource intensive applications!
❖ Development & maintenance costs are higher!
❖ Hold an architectural edge in security!
38. Browser apps / websites
❖ Can be accessed from all web capable mobile devices!
❖ Works across all devices!
❖ Coded in HTML & JavaScript!
❖ Easier / Cheaper to port, maintain and QA!
❖ Useful for subscription based services!
39. What are hybrid apps
❖ Use development frameworks!
❖ Cross develop web technologies (HTML, JS) with phone
features!
❖ Native app with embedded HTML!
❖ Selected portions of the app are written using web
technologies!
❖ Web portions can be downloaded from the web!
❖ Reap the benefits of native apps with longevity of web apps!
❖ Facebook app is an example of hybrid app!
40. Why offer only native apps?
Source: GIA native vs. web app industry survey, February – March 2011
41. Top reasons for only web apps
Source: GIA native vs. web app industry survey, February – March 2011
42. Top reasons for offering both
Source: GIA native vs. web app industry survey, February – March 2011
71. AdWords - Location Extensions
❖ Help nearby consumers find or call your nearest storefront!
72. AdWords - Call Extension
❖ Connect users to your business directly by phone!
73. Do you need to look beyond
smartphones?
❖ Short messaging service (SMS)!
❖ Multimedia messaging services (MMS)!
❖ Bluetooth, wireless and infrared marketing!
❖ Mobile search marketing!
❖ Mobile display advertising!
❖ Mobile video advertising!
❖ Mobile applications!
❖ QR codes!
76. 37% of Mobile Ready Websites
Forget
http://www.seomoz.org/ugc/2012-the-year-of-mobile-but-not-the-year-of-mobile-analytics
77. Is Your Tracking Code
Implemented?
❖ Add in the code first!
❖ For smartphones, you can use the regular JavaScript
version!
❖ If you use a subdomain, change the setDomain quality!
❖ Create a new profile for the m.domain.com!
❖ Use Event Tracking in case of extra HTML5 functionality!
84. Lessons to Learn
1. Even B2B company’s can be ‘fun’
2. Education has a strong pull effect
3. Hubs of information creates repeat visitors
4. Find ways of ‘helping’ your market with low effort to create stronger
relationships
85.
86.
87.
88. Lessons to Learn
1. CLEAR content is king
2. Make content sharable
3. Reviews are your friend
4. Live chat to add to customer experience
89.
90.
91.
92. Lessons Learned
1. Create content relevant for today
2. Get your people involved,
3. Show the world your team
4. Show the world your loyal customers
5. Original visual content has great appeal
6. Inspirational quotes are highly viral
93.
94.
95. Lessons Learned
1. Utilize user generated content for great brand visibility!
2. Educational video are a great marketing and branding
tool!
3. Localize your content!
96.
97. Lessons Learned
1. Twitter is a great tool for keep your audience informed
on breaking developments!
2. Connect to your customers on common values and
issues!
3. Create videos to educate your audience on larger issues!
4. Connect your audience on the larger issues around them
and urge them to get involved.!