Why It Pays to Be Likeable (McGraw-Hill, Oct. 2012)

•Als PPTX, PDF herunterladen•

4 gefällt mir•1,671 views

Dave Kerpen

3 Truths
Social media is not free

Social media will not produce instant results

Social media cannot make up for a poor product/service

#Likeable

Listen first
&
never stop listening

#Likeable

Responsiveness
is NOT
a choice

#Likeable

Authentic
engagement
cannot be
mechanical
#Likeable

10% Off = Marketing

50% Off = Value

100% Off = Loyal customers for life

#Likeable

Inspire
customers to
share their stories

#Likeable

Social ads = perfect targeting

#Likeable

Feedback?
Grand Prize!
@DaveKerpen
FB.com/LikeableMedia
@LikeableMedia
dave@likeable.com

Empfohlen

7 Simple Concepts to Be More Likeable Dave Kerpen

Why It Pays for Retailers to Be #LikeableDave Kerpen

Why It Pays To Be LikeableDave Kerpen

Government Social Media Summit, Dubai 2012Dave Kerpen

Why It Pays for Retailers to Be LikeableLikeable Media

9 Likeable Strategies for Facebook SuccessDave Kerpen

SMC Athens (April 2012)Dave Kerpen

Jen Capstraw – Humanization is the New PersonalizationEmailing 2020

Empfohlen

7 Simple Concepts to Be More Likeable Dave Kerpen

Why It Pays for Retailers to Be #LikeableDave Kerpen

Why It Pays To Be LikeableDave Kerpen

Government Social Media Summit, Dubai 2012Dave Kerpen

Why It Pays for Retailers to Be LikeableLikeable Media

9 Likeable Strategies for Facebook SuccessDave Kerpen

SMC Athens (April 2012)Dave Kerpen

Jen Capstraw – Humanization is the New PersonalizationEmailing 2020

Likeable Business: Why Today’s Consumers Demand More and How Leaders Can DeliverDave Kerpen

Why it Pays To Be LikeableDave Kerpen

Social Media Case Study: Initiating Social Shopping For The Brand @home StoresSocial Samosa

Why It Pays to Be LikeableDave Kerpen

The Power of Social Media for Marketers - 2014 Alexandra Maia

15 Ways to Grow Your Marketing Business in '15Dave Kerpen

Likeable Business: Why It Pays To Be LikeableDave Kerpen

Mock Marketing Plan for Faucet FaceAlexandra Serrano

How to Build a $5M (Agency) BusinessDave Kerpen

MaybellineRishabh Sudan

TBEX North America 2016; Twitter Parties, Heather LopezTBEX

How Brands Can Leverage Facebook's Timeline & Newest ChangesLikeable Media

How Brands Can Leverage Facebook's Timeline and Newest Changes Dave Kerpen

Utilizing Social Media for Acquisition & RetentionJennifer Lopez

Davis Leader MeetingJoyce Elven

Rock your B2B Social Business Strategy Magnet 360

The Business Value and the Five A+ Attributes Of An Amazing Community ManagerLikeable Media

Buy A New Home in 2015 - Buyer presentationSriram L

Wharton presentationDave Kerpen

Case Study - Michael Forever TributeMyclever Agency

Social Media for EducationPaul Di Gangi

GrowCo New OrleansDave Kerpen

Weitere ähnliche Inhalte

Was ist angesagt?

Likeable Business: Why Today’s Consumers Demand More and How Leaders Can DeliverDave Kerpen

Why it Pays To Be LikeableDave Kerpen

Social Media Case Study: Initiating Social Shopping For The Brand @home StoresSocial Samosa

Why It Pays to Be LikeableDave Kerpen

The Power of Social Media for Marketers - 2014 Alexandra Maia

15 Ways to Grow Your Marketing Business in '15Dave Kerpen

Likeable Business: Why It Pays To Be LikeableDave Kerpen

Mock Marketing Plan for Faucet FaceAlexandra Serrano

How to Build a $5M (Agency) BusinessDave Kerpen

MaybellineRishabh Sudan

TBEX North America 2016; Twitter Parties, Heather LopezTBEX

How Brands Can Leverage Facebook's Timeline & Newest ChangesLikeable Media

How Brands Can Leverage Facebook's Timeline and Newest Changes Dave Kerpen

Utilizing Social Media for Acquisition & RetentionJennifer Lopez

Davis Leader MeetingJoyce Elven

Rock your B2B Social Business Strategy Magnet 360

The Business Value and the Five A+ Attributes Of An Amazing Community ManagerLikeable Media

Buy A New Home in 2015 - Buyer presentationSriram L

Wharton presentationDave Kerpen

Case Study - Michael Forever TributeMyclever Agency

Was ist angesagt? (20)

Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver

Why it Pays To Be Likeable

Social Media Case Study: Initiating Social Shopping For The Brand @home Stores

Why It Pays to Be Likeable

The Power of Social Media for Marketers - 2014

15 Ways to Grow Your Marketing Business in '15

Likeable Business: Why It Pays To Be Likeable

Mock Marketing Plan for Faucet Face

How to Build a $5M (Agency) Business

Maybelline

TBEX North America 2016; Twitter Parties, Heather Lopez

How Brands Can Leverage Facebook's Timeline & Newest Changes

How Brands Can Leverage Facebook's Timeline and Newest Changes

Utilizing Social Media for Acquisition & Retention

Davis Leader Meeting

Rock your B2B Social Business Strategy

The Business Value and the Five A+ Attributes Of An Amazing Community Manager

Buy A New Home in 2015 - Buyer presentation

Wharton presentation

Case Study - Michael Forever Tribute

Andere mochten auch

Social Media for EducationPaul Di Gangi

GrowCo New OrleansDave Kerpen

Image Now Interact For Share PointMarcus Hinterseer

Value Creation & the Evolution of Organizational Business ModelsPaul Di Gangi

Jedan dan u KrojačuAna Jovanovic

15 Strategies To Make Your Organization More Likeable - Likeable UDave Kerpen

Andere mochten auch (6)

Social Media for Education

GrowCo New Orleans

Image Now Interact For Share Point

Value Creation & the Evolution of Organizational Business Models

Jedan dan u Krojaču

15 Strategies To Make Your Organization More Likeable - Likeable U

Ähnlich wie Why It Pays to Be Likeable (McGraw-Hill, Oct. 2012)

WOM Crash Course: How To Be Amazing In Social MediaDave Kerpen

Social Media Success SummitDave Kerpen

Why It Pays to Be #LikeableDave Kerpen

Why It Pays to Be LikeableDave Kerpen

Using Social to Humanize the Brand (OMMA Global 2012)Dave Kerpen

Build. Engage. Grow. Dave Kerpen

Why 1 Million Social Media Followers Sucks, WebCongress May 2014Erica McGillivray

7 Commandments of Facebook for BusinessDave Kerpen

Dave Kerpen TEDx at Seton HallDave Kerpen

Humanizing Your Brand One Conversation at a Time, by Ramon De LeonY'all Connect

5 Hacks to Turn Negativity Online Into Rave ReviewsLikeable Local

Summit Using Social Media to Make Your Organization More LikeableLikeable Media

A Local Business Bootcamp: 5 Concepts for Social SuccessDave Kerpen

A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local

11 simple people skills that will get you everything you wantDave Kerpen

Social Media Musts for Luxury Travel Agents Corey Perlman, Social Media Speaker and Consultant

HOW TO SELL TO THE MODERN BUYER [INBOUND 2014]HubSpot

D kerpen presentation_oct2011Dave Kerpen

How to Make your Organization More Likeable: MexicoDave Kerpen

Converting Your Crowd for Culture Days, National Arts CongressLiesl Barrell

Ähnlich wie Why It Pays to Be Likeable (McGraw-Hill, Oct. 2012) (20)

WOM Crash Course: How To Be Amazing In Social Media

Social Media Success Summit

Why It Pays to Be #Likeable

Why It Pays to Be Likeable

Using Social to Humanize the Brand (OMMA Global 2012)

Build. Engage. Grow.

Why 1 Million Social Media Followers Sucks, WebCongress May 2014

7 Commandments of Facebook for Business

Dave Kerpen TEDx at Seton Hall

Humanizing Your Brand One Conversation at a Time, by Ramon De Leon

5 Hacks to Turn Negativity Online Into Rave Reviews

Summit Using Social Media to Make Your Organization More Likeable

A Local Business Bootcamp: 5 Concepts for Social Success

11 simple people skills that will get you everything you want

Social Media Musts for Luxury Travel Agents

HOW TO SELL TO THE MODERN BUYER [INBOUND 2014]

D kerpen presentation_oct2011

How to Make your Organization More Likeable: Mexico

Converting Your Crowd for Culture Days, National Arts Congress

Mehr von Dave Kerpen

8 ways contractors can be successful on facebook and twitterDave Kerpen

Spring Cleaning: 7 things to give up to grow your businessDave Kerpen

7 ways to dentists can succeed on social media in 2017Dave Kerpen

7 Proven Strategies to Maximize Twitter and Instagram for Your BusinessDave Kerpen

7 ways to grow your business in 2017Dave Kerpen

7 ways to grow your business during the holiday season with Post PlannerDave Kerpen

7 Ways to Grow Your Business During the Holiday SeasonDave Kerpen

9 Ways to Optimize LinkedIn for Your SMBDave Kerpen

5 Ways Your SMB Can Make More Money Using Social MediaDave Kerpen

How To Get Real ROI From Social Media for JewelersDave Kerpen

Combining Search & Social Media For Local Marketing SuccessDave Kerpen

Why It Pays To Be LikeableDave Kerpen

How to Repurpose Content to Save Time & Maximize LeadsDave Kerpen

11 Ways to Optimize LinkedIn for BusinessDave Kerpen

The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...Dave Kerpen

7 Proven Strategies to Maximize Twitter for Your BusinessDave Kerpen

5 Social Trends & What They Mean for Your StrategyDave Kerpen

How To Turn Negativity On Search and Social Into SuccessDave Kerpen

How to Build a Media Empire for FreeDave Kerpen

How LinkedIn Can Save Your LifeDave Kerpen

Mehr von Dave Kerpen (20)

8 ways contractors can be successful on facebook and twitter

Spring Cleaning: 7 things to give up to grow your business

7 ways to dentists can succeed on social media in 2017

7 Proven Strategies to Maximize Twitter and Instagram for Your Business

7 ways to grow your business in 2017

7 ways to grow your business during the holiday season with Post Planner

7 Ways to Grow Your Business During the Holiday Season

9 Ways to Optimize LinkedIn for Your SMB

5 Ways Your SMB Can Make More Money Using Social Media

How To Get Real ROI From Social Media for Jewelers

Combining Search & Social Media For Local Marketing Success

Why It Pays To Be Likeable

How to Repurpose Content to Save Time & Maximize Leads

11 Ways to Optimize LinkedIn for Business

The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...

7 Proven Strategies to Maximize Twitter for Your Business

5 Social Trends & What They Mean for Your Strategy

How To Turn Negativity On Search and Social Into Success

How to Build a Media Empire for Free

How LinkedIn Can Save Your Life

Why It Pays to Be Likeable (McGraw-Hill, Oct. 2012)

1. Why It Pays To Be #Likeable McGraw-Hill October 2012 @DaveKerpen, CEO, @LikeableMedia Author of 2 @LikeableBook’s Slideshare.net/DaveKerpen

2. #Likeable

3. 3 Truths Social media is not free Social media will not produce instant results Social media cannot make up for a poor product/service #Likeable

4. Listen first & never stop listening #Likeable

5. #Likeable

6. Responsiveness is NOT a choice #Likeable

7. #Likeable

8. #Likeable

9. #Likeable

10. Authentic engagement cannot be mechanical #Likeable

11. #Likeable

12. “I’m sorry.” #Likeable

13. #Likeable

14. “Thank you.” #Likeable

15. #Likeable

16. Provide value (for free) #Likeable

17. 10% Off = Marketing 50% Off = Value 100% Off = Loyal customers for life #Likeable

18. #Likeable

19. #Likeable

20. #Likeable

21. Every brand has a story. Tell yours. #Likeable

22. #Likeable

23. Inspire customers to share their stories #Likeable

24. #Likeable

25. Social ads = perfect targeting #Likeable

26. #Likeable

27. Don’t sell – tell & compel #Likeable

28. #Likeable

29. It’s just a cocktail party #Likeable

30. Feedback? Grand Prize! @DaveKerpen FB.com/LikeableMedia @LikeableMedia dave@likeable.com