1. Why It Pays To
Be Likeable
@DaveKerpen, CEO, @LikeableLocal
Author of two @LikeableBook’s
dave@likeable.com
SlideShare.com/DaveKerpen
#AMAVES!
7 Simple Social Media Concepts To Drive Results

2. #AMAVES!
Social Media Realities"
- Social Media cannot make up for a
bad product or service.
- Social Media is not free.
- Social Media will not bring you
instant results.

3. #AMAVES!
11 Simple
Social
Concepts to
Build a
Likeable
Business"

4. #AMAVES!
7 Simple Social Media
Concepts to Drive Results"
Listening
Storytelling
Advertising (Better)
Value
Gratefulness
Authenticity
Responsiveness

5. #AMAVES!
Listen First and Never Stop Listening."
When people talk, listen completely.
Most people never listen.
- Ernest Hemingway

6. #AMAVES!
Listen to Your Prospects."

7. #AMAVES!
Your Customers are Asking For You."

8. #AMAVES!
Listen to Your Customers."

9. #AMAVES!
Respond."
Life is ten percent what happens to you and
ninety percent how you respond to it.
- Charles Swindoll
To Everyone."

10. #AMAVES!
Responsiveness is No Longer Optional."

11. #AMAVES!
LAST: Listen, Apologize, Solve, Thank"

12. #AMAVES!
The 4 Most Important
Words in Social Media:
Iʼm Sorry & Thank You"

13. #AMAVES!

14. Use Your Unique Brand Voice"
#AMAVES!

15. #AMAVES!
Respond to Positive Comments Too."

16. #AMAVES!
“Storytelling is the most powerful way to put
ideas into the world today.”
- Robert McAfee Brown
Tell, Donʼt Sell."

17. #AMAVES!
My"
Story"

18. #AMAVES!
Every Brand Has
Many Stories to Tell"
- Your humble beginnings
- Employee challenges
- Community & charity partnerships
- Inside the lives of leadership
- Customers who have overcome obstacles

19. #AMAVES!
Use Social & Online Tools
to Tell Your Story"
Website
Online Video
Webinars
eBooks & Whitepapers
Tweets
Pictures
Social Networks
“For sale: Baby shoes. Never worn.”
- Ernest Hemingway

20. #AMAVES!
Inspire Your Customers to Tell Your Story"

21. #AMAVES!
“I had no idea that being your authentic self
could make me as rich as I’ve become. If I
had, I’d have done it a lot earlier.”
- Oprah Winfrey
Authenticity:"
Just Be You."

22. #AMAVES!
Be Vulnerable. Be Real."

23. #AMAVES!
Be You. "
Online & Offline. In Public & In Private"
@dens

24. #AMAVES!
Show Your Brandʼs Personality"

25. #AMAVES!
“Many a small thing has been made large by
the right kind of advertising.”
- Mark Twain
Advertise. (Better)."

26. #AMAVES!
Use LinkedIn to Target Professionals"
by Subtitle, Skills, & Location"

27. #AMAVES!
Use Hypertargeting
& Nanotargeting on
Facebook &
LinkedIn"

28. #AMAVES!
92% of People Trust Their Friendsʼ
Recommendations"

29. #AMAVES!
“Strive not to be a man of success, but rather
to be a man of value
- Albert Einstein
Give Away Value."

30. #AMAVES!
10% Off ="
Marketing
50% Off ="
Value
100% Off ="
Loyal customers for life

31. #AMAVES!
Provide B2B ValueThrough Facebook,
Webinars, Articles, and White Papers"

32. #AMAVES!
“I would maintain that thanks are the highest
form of thought, and that gratitude is
happiness doubled by wonder.
- GK Chesterton
Be Grateful"

33. #AMAVES!
The Value of “Thank You”"

34. #AMAVES!
Donors Choose, R.O.I. of Gratitude!
Those who received
handwritten thank you
notes were 38% more
likely to donate again!
The Original Social Media "

35. #AMAVES!
Listen first and never stop listening.
Share and inspire stories.
Advertise better.
Give away value.
Be grateful.
Be real and be you.
Respond to everyone.

36. Likeable Content: "
Exclusive Access"
#AMAVES!

37. #AMAVES!
Thank You!"
Feedback/Grand Prize
“How dare you settle for less when the world
has made it so easy for you to be remarkable?”
- Seth Godin
@DaveKerpen
FB.com/LikeableMedia FB.com/LikeableLocal
@LikeableMedia @LikeableLocal
dave@likeable.com
LinkedIn.com/in/DaveKerpen