1. Why It Pays
For Retailers
To Be
#Likeable
@DaveKerpen, CEO, @LikeableMedia
Author of @LikeableBook
Slideshare.net/DaveKerpen

2. #Likeable

3. Listen first
&
never stop listening
#Likeable

4. #Likeable

5. #Likeable

6. Responsiveness
is NOT
a choice
#Likeable

7. #Likeable

8. #Likeable

9. #Likeable

10. #Likeable

11. Meaningful
engagement
cannot be
mechanical
#Likeable

12. #Likeable

13. #Likeable

14. “I’m sorry.”
#Likeable

15. #Likeable

16. #Likeable

17. #Likeable

18. “Thank you.”
#Likeable

19. #Likeable

20. #Likeable

21. Provide Value
#Likeable

22. 10% Off = Marketing
50% Off = Value
100% Off = Loyal customers for life
#Likeable

23. #Likeable

24. Every brand has a story.
Tell yours.
#Likeable

25. #Likeable

26. #Likeable

27. Inspire
customers to
share their stories
#Likeable

28. #Likeable

29. SURPRISE!
& delight
#Likeable

30. #Likeable

31. #Likeable

32. Social ads = perfect targeting
#Likeable

33. #Likeable

34. Don’t sell –compel
#Likeable

35. #Likeable

36. #Likeable

37. 29,500 visitors to website & $21,000 in
sales from Pinterest
#Likeable

38. 56,173 codes redeemed
tied directly to
Facebook and Twitter
#Likeable

39. It’s just a
cocktail
party
#Likeable

40. First look at
3 Easy Ways Retailers
Can Measure ROI
From Social Media
Efforts

41. Feedback?
Grand Prize!
Give us your business card to win!
@DaveKerpen
FB.com/LikeableMedia
@LikeableMedia
dave@likeable.com