View great insight from Likeable Local CEO, Dave Kerpen, and Post Planner Founder, Joshua Parkinson. They share the tricks-of-the trade for creating both Facebook content and ads that lead to real conversions for your business. Just for viewing these slides you can start with Likeable Local for $1! Visit likeablelocal.com/promotion to claim.

1. How To Reinforce
Your Organic
Content With Your
Ads
Presented by:
Dave Kerpen: CEO, Likeable Local
Joshua Parkinson: CEO, Post Planner

2. About The Presenters
Joshua Parkinson is the Founder and CCPK
(Chief Customer Pain Killer) of Post Planner.
He currently lives in San Francisco with his
wife and son.
Dave Kerpen is the founder and CEO of
Likeable Local and the former CEO and
Chairman of Likeable Media. Dave is a New
York Times best-selling author and the most
read LinkedIn Influencer of all time.

3. WARNING:
Facebook Algorithm
Has
Changed…AGAIN!
• Avoid Like-gating or Like-baiting
• Avoid overly-promotional posts
• Post more videos

4. My Advice: Don’t
Panic!
• Basic algorithm still modeled on the
10 o’clock news formula:
Popular, Relevant & Recent posts
win!
• But there is ever more competition
• You need to Chum Chum Bait!
postplanner.com/fishing

5. Your Content Should Be
Data-Driven!
Stop the guesswork!
1. Find *proven* viral content (chum)
2. Re-purpose with your own branding
3. Post and reap HUGE rewards!!

6. 1. Use Post Planner

7. 2. Use Canva

8. 3. Reach Millions!

9. BONUS: Ninja Tips!
1. Use Text on Images
2. Add Trackable Shortlinks to pre-
Viral images
3. Only Boost PROVEN Organic
Blogposts

10. Using Ads to Make Your
Content Exponentially More
Effective

11. IS HERE
Why Advertise on Social?
www.FBReachageddon.comwww.FBPay2Play.com

12. 3 Pillars Of Succeeding With Ads
Set Goals
Reach The Right People
Scale Smarter

13. 1.Set Goals
"People with goals succeed because they know where they're
going."
-Earl Nightingale
S.M.A.R.T.
-Specific
-Measureable
-Attainable
-Relevant
-Time Bound

14. So You Want To Advertise on Facebook?

15. What’s Your Ads Objective?

16. 2. Reach The Right People
“You know what’s cooler than reaching a
billion people? Reaching the right 1,000—or
100 or 10– to best grow your business.”
-Dave Kerpen

18. Create Smart Audiences
Reach your perfect
new customer
• Custom Audiences
• Lookalike Audiences
• Target Groups

19. Custom & Lookalike Audiences
 Get more business and referrals from current customers
 Attract people similar to your current customers
 Get already-interested prospects closer to buying

20. Amazing Targeting
Specify everything from gender, to income, to job title, to interests, to location!

21. The New Word Of Mouth
How has your business grown from
Word Of Mouth?
90% of people trust business recommendations from
someone they know.*
People are 4x more likely to buy
when referred by a friend*
*Nielsen Study, 2014

22. The New Word Of Mouth
Social Ads have BUILT IN endorsements
from friends.

23. 3. Scale Smarter
Double down on what is working
You may be getting sick of your Ad, but
your prospects aren’t!
Adapt to current trends

24. About Likeable Local

25. The Likeable Solution

26. Content Scheduled And
Managed For You

27. Hypertargeted Advertising and TurboPost ™
Boost lead generating content

28. Referral Program and Likeable Hub Site

29. LikeableLocal.com/promotion
Sign Up For Likeable
FOR $1
~SAVE $489!~
USE CODE: “marchwebinar”
Expires Tonight!!
Call 212-259-3237 or
contact@likeablelocal.com with questions
Special Offers!
postplanner.com/like
Coupon Code:
LIKE2015
2 FREE months of Master plan!
$98 value
Cancel anytime before May 10
and pay nothing.
EXPIRES TONIGHT!!!

30. Thank You & Grand Prize
CONTACT:
Dave Kerpen
Joshua Parkinson
TWITTER
@davekerpen
@yessayer
EMAIL
dave@likeable.com
josh@postplanner.com
PHONE
212-359-4347
Questions
?
Redeem special offers, expiring tonight!
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Post Planner: 2 Free Months ($98 value). Use Code : LIKE2015
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