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Making Cents of Social Media:
 Finding Small Business Buyers
            Online

      Presented By @DaveKerpen
CEO, Likeable Media & Author of Likeable
              Social Media


                 #bizcents
Warnings About Social Media

1) 	
  Social	
  media	
  is	
  not	
  free.	
  

2) 	
  Social	
  media	
  will	
  not	
  bring	
  you	
  instant	
  
  results.	
  

3) 	
  Social	
  media	
  cannot	
  make	
  up	
  for	
  a	
  bad	
  
  product	
  or	
  service.	
  	
  


                                     #bizcents
It’s Not About You…




               #bizcents
Likeable Social Media:
 How to Delight Your Customers,
  Create an Irresistible Brand,
  and Be Generally Amazing on




    (& other social networks)


                   8 ways…
                      #bizcents
1. compel your
customers to be
 your first fans


      #bizcents
#bizcents
2. respond quickly to
   all bad comments



        #bizcents
#bizcents
3. respond to good
    comments too



       #bizcents
#bizcents
4. share stories
(they’re your social currency)




            #bizcents
#bizcents
5. inspire your
customers to share
       stories

       #bizcents
#bizcents
6. integrate
facebook into the
 entire customer
   experience

      #bizcents
#bizcents
7. use facebook ads
  for greater impact



        #bizcents
#bizcents
8. don’t sell! just
  make it easy &
  compelling for
 customers to buy

       #bizcents
#bizcents
Tips for getting started on…




                #bizcents
Best Uses

-    Recruitment
-    Retention
-    Industry Collaboration




               #bizcents
Guidant Financial Example




               #bizcents
Tips for getting started on…




                #bizcents
Best Uses


-    Consumer Insight
-    Customer Service
-    Real Time Communication




              #bizcents
Guidant Financial Example




               #bizcents
Tips for getting started on…




                #bizcents
Best Practices

-    Ask questions
-    Provide value
-    Post multi-media content
-    Be likeable




                 #bizcents
Guidant Financial Example




               #bizcents
So What Franchises Do
    Social Well?



         #bizcents
Tasti D-Lite




               #bizcents
Naked Pizza




              #bizcents
Meineke




          #bizcents
Just Remember…

     Listen	
  Up!	
  
     	
  
     Be	
  Transparent!	
  
     	
  
     Respond	
  to	
  Everyone!	
  
     	
  
     Just	
  Be	
  Likeable!	
  

                  #bizcents
#bizcents
likeable.com
       likeablebook.com

Engage with me @DaveKerpen on
            Twitter

     Ask us questions @
 Facebook.com/LikeableMedia

     Or, email me anytime
      dave@likeable.com
              	
  
              	
  




         #bizcents

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